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Google and TiVo make ad data deal
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The following comments relate to this news article:

Google and TiVo make ad data deal

article published on 24 November, 2009

TiVo and Google have announced a new alliance today in which the search engine giant will integrate TiVo's TV-viewing data into its measure for advertisements, enhancing "accountability of ad impressions." Google TV Ads will be given "second-by-second viewing patterns of time-shifted programs" from TiVo to help Google enhance their measurement tools and sell more ads via their online ... [ read the full article ]

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vontratt
Junior Member
_ 		27. November 2009 @ 13:30 _ Link to this message    Send private message to this user   
What does the consumer get out of it, reduced rates? Doubtfully.
[ + quote]
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