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Netflix gives $1 million award in recommendation contest
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The following comments relate to this news article:

Netflix gives $1 million award in recommendation contest

article published on 21 September, 2009

Netflix has paid out a $1 million reward to a seven-member international research group after the group won a contest held by Netflix to improve its predictions of movies a customer might like to view. The contest was launched in 2006 and witnessed 51,000 contestants from 186 countries participate ever since. "I was stunned at how the Netflix Prize created its own economy of researchers ... [ read the full article ]

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22. September 2009 @ 01:50 _ Link to this message    Send private message to this user   
$1,000,000 is probably chump change compared to what they will gain from giving customers 10+% "better" recommendations, which means they are more likely to rent more movies.

Yes, it's unlimited rentals but you might upgrade to a higher tier because you've noticed how many great movies Netflix offers that you didn't even know about. Also, you'll recommend friends to the service who will find movies they enjoy and the cycle repeats.

Netflix announced that they had reached ten million members in February of 2009, which means they get a minimum of $89.9 million ($8.99 * 10,000,000) per month in member monthly fees alone.

While I don't know what their monthly net income is, they can definitely afford to award $1 million to someone who improves their recommendation system by 10%.

Peace
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