Warner Bros., which pioneered the Red2Blu program last year, has started a new DVD2Blu program, making it cheap for DVD owners to upgrade or start their Blu-ray collections.
If you own one of the 91 Warner DVDs listed, you can send in your DVD along with $5-7 and the company will send you back the Blu-ray version.
The pros of the deal are you get to upgrade to Blu for cheap, but the ... [ read the full article ]
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Originally posted by Blessedon: I don't understand WB's motivation for offering this; what do they gain?
Why only those 91 titles?
Why 125 HD titles?
Will others studios follow?
It doesn't make sense; what are they planning to do with the returned DVDs?
bargain bin at your local shopping centre maybe.ebay over priced dvd probably.Im thinking in a couple of years all those precious dvds that warner bros has conned you into upgrading wont be easy to find in the shops so they can charge sky high prices for them
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