Apple has announced the addition of HD quality movies to its popular iTunes platform this week, giving users a chance to rent or purchase the movies in a much higher bitrate than current standard definition versions.
HD rentals were formerly only available to Apple TV owners but is now available to all Mac and PC users that have an iTunes account.
An new release HD movie rental will ... [ read the full article ]
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$20 for a digital download seems a bit expensive. I think the sweet spot will be like $9.99-$14.99. At $20 you're talking the same price as a Blu-Ray or like 5 bucks less. But you get no case, no disc and probably no bonus features.
Originally posted by atomicxl: $20 for a digital download seems a bit expensive. I think the sweet spot will be like $9.99-$14.99. At $20 you're talking the same price as a Blu-Ray or like 5 bucks less. But you get no case, no disc and probably no bonus features.
It's not like there's a supply/demand dilema here, so they should just sell HD movies only to begin with. Or you should have the option to go HD with no extra cost.
Yeah yeah, there's more bandwidth used by getting the HD version, but whatever, it's not enough for them to charge extra for it.
