According to sources cited by NewTeeVee, Apple is looking to take the unpopular Apple TV set-top box to the next level, bringing TV episode rentals down to .99 cents, half the current pricing model on iTunes and elsewhere.
Apple is currently trying to get TV programmers to drop the price on rentals, with mostly everything else remaining the same. Once purchased, consumers have 30 days ... [ read the full article ]
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"Apple is currently trying to get TV programmers to drop the price on rentals, with mostly everything else remaining the same. Once purchased, consumers have 30 days to watch the video with rentals then expiring 24 hours after you start. "
-Wait...they are trying to get the price down to $1 per day to rent a 22-minute piece of material? ...And right now they charge $2 for this? $1 should buy me the episode, permanently. I can rent a whole movie, on a disk, for that price!
"Because the device will ship with (likely) under 128GB of flash memory, downloading makes little sense when streaming can be done efficiently."
And when streaming can't be done efficiently, it will be like watching hulu on dialup! Then again, if it does have a "overnight download" feature, you could probably download a lot of stuff to 64GB flash; at least if it was all in iTunes's ultra-lossy format. Oh, and don't think you are going to Hulu to get your TV; Apple doesn't do flash...or bluray...or quality antennas...I honestly don't know what Steve hates about good antennas, but he has been very vocal about the other two things.
If this device were hacked so that hulu worked, it might be worth about $100...but I've got a feeling that no one will make such a hack before this thing crashes and burns, and that apple will charge more than $100 for it, at least at first when they know they can sell them to the apple addicts that will buy anything with an Apple logo.
