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Microsoft to dump in-game ad unit Massive Inc.
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The following comments relate to this news article:

Microsoft to dump in-game ad unit Massive Inc.

article published on 12 October, 2010

Microsoft is reportedly planning to shut its Massive Inc. in-game advertisement unit before the end of the month, four years after acquiring the company for between $200 million and $400 million. Insiders told MediaWeek that the general manager JJ Richards was currently seeking another job, while members of its tech and sales team were being assigned to other projects for Microsoft. According ... [ read the full article ]

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ROMaster2
Member
_ 		12. October 2010 @ 01:30 _ Link to this message    Send private message to this user   
Thank god.
[ + quote]
KillerBug
AfterDawn Addict

1 product review
_ 		13. October 2010 @ 00:15 _ Link to this message    Send private message to this user   
I can't say I was happy about it either...I wouldn't mind the occasional Coke machine where there would have been a machine that just said "soda"...but I really didn't want all the buildings to be covered with logos to the point that they look like a racing driver uniform.
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Zealousi
Member
_ 		13. October 2010 @ 07:05 _ Link to this message    Send private message to this user   
i was playing Dj hero the other night on 360 and as i was playing i saw a billboard in the background for Resident Evil Afterlife movie, i was like wtf is that doing there.

If there is a wall big enough for a Decal then it is big enough for a advertisement.
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BigDixon
Newbie
_ 		24. October 2010 @ 03:38 _ Link to this message    Send private message to this user   
If the software companies make money from adverts, they should be able to cut the cost of the game to consumer and then everybody benefits. It could work particularly well in games like GTA.
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