According to research set to be published in the November-December issue of Marketing Science, DRM drives some consumers to piracy but doesn't affect those who were already predisposed to it.
Dinah Vernik from the Jones Graduate School of Business at Rice University along with Devavrat Purohit and Preyas Desai of Duke's Fuqua School of Business came to a number of conclusions which directly ... [ read the full article ]
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We've only been saying this for years... I doubt any number of studies is going to stop this idiotic war between IP owners and the only reason they exist (us).
It took a study/conclusions/schools of business/computing power/etc. to come up with this?
We've been saying/thinking this for years and so has any right minded person! As soon as Napster (my memory is bad, think that was the first) was released everyone thought DRM was pushing legit people away.
I guess the million dollar question here is: Who benefits? Is it the lawyers that have monetized the fight against piracy? Is it the implementers of DRM technology? Actually, it's both. No matter how this contest plays out, both sides win. The loser here is the consumer, who ends up paying for this battle royal. I prefer to purchase physical CDs, as opposed to paying for a digital download. At least the CD gives me something physical to handle, and I can justify the price I pay for it. I can also rip the content on a CD, and play it on any device I choose. As for a digital download, they cost too much for what you get, and they load it with DRM which limits the devices you can use it on.
