UK regulator orders broadband providers to tell all.
Ofcom has set out steps it expects Internet Service Providers in the UK to take, to make issues such as network traffic management as transparent as possible. ISPs use traffic management to deal with congestion, slowing down or speeding up the flow of traffic based on priority.
The regulator admits that in practice it is beneficial ... [ read the full article ]
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I don't see a problem here. You should get what you pay for. My ISP advertises UP TO 10Mbps, but I never get that high. I'm lucky if I get 8Mbps. I'd rather see an average, but I'll probably never see such a thing happen in this year or the next in the US.
This is the one thing I have been hoping they would do everywhere and not just for ISPs. Too many companies use deceptive advertising to sell their service. My ISP claim up to "7 Mega" (no definition of what "Mega" is, MB or Mb" and I am doing well to get 2.5 Mb. Unfortunately right now they are the only company that offers service in my area.
I see these problems with almost evey industry, hiding the true price or limits of their product/service untill you get to the payment page or after you pay. I find it really amazing how stupid companies are as this creates a great deal of hostiltiy toward their company and products but they still do it. It is much better if companies and industries police themselves, but unfortunately there are some CEOs that only care about short term stock price not long term survival. It's a mtter of perspective, CEOs woh work in the best interest of the company VS CEOs who work in the best interest of the stockholders. Quick profit VS long term profits.