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Sky's broadband ad with Bruce Willis banned by ASA
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The following comments relate to this news article:

Sky's broadband ad with Bruce Willis banned by ASA

article published on 14 August, 2013

The Advertising Standards Authority (ASA) in the UK has told Sky not to air a TV ad featuring Bruce Willis, saying the ad is misleading to consumers. The ad featured the star walking into the offices of an ISP to complain about the quality of his service (download limits), when he is told to switch to Sky Broadband as its "totally unlimited." A voice-over then reveals that the service ... [ read the full article ]

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Mysttic
Senior Member
_ 		14. August 2013 @ 19:41 _ Link to this message    Send private message to this user   
Smart decision by the ASA in this case.
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A5J4DX
Senior Member
_ 		15. August 2013 @ 09:20 _ Link to this message    Send private message to this user   
lol
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rocky38
Newbie
_ 		16. August 2013 @ 14:11 _ Link to this message    Send private message to this user   
I hate small screen print. Not just because it was always a blur until I upgraded to HD TV & content. Small screen print just seems devious to me. Like a radio commercial when the announcer runs through "exceptions" at the end of the commercial talking at 100 MPH. Just buy another 5 seconds of radio air time and make those small prints bigger!
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This message has been edited since posting. Last time this message was edited on 16. August 2013 @ 14:12
xboxd00d
Member
_ 		17. August 2013 @ 02:46 _ Link to this message    Send private message to this user   
The small print on tv ads (when u read it) pretty much makes the ad pointless anyway, the ad for sports drinks saying "keeps u training longer" then the small print "compared to water" (just like any sugar loaded drink then).
Or the shampoo ad saying "hair feels 80% cleaner and softer" the small print "compared to using water alone" (yea cos we all just use plain water to wash our hair with, lol)
I think most people have learnt to accept adverts usually aren't as good as they seem once u look closer, the trick is to grab the real bargains when one comes up!
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"Trying is the first step towards Failure" Homer.J.Simpson
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swog
Junior Member
_ 		18. August 2013 @ 23:43 _ Link to this message    Send private message to this user   
I wondered why the Bruce Willis ad, had been replaced by the Al Pacino Sky ad after such a relatively short run.
If anything it deserved pulling for the corny way the young women offered to accompany 'Willis' to his room .... I wouldn't have her sorting my equipment out, poor Bruce. lol
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