Microsoft, through its newly acquired Nokia, is looking to expand their presence to the emerging markets of Asia and Africa, unveiling the new $25 Nokia 130.
The company says the 130 is "an ideal handset for first-time mobile phone buyers, or for people seeking a reliable backup phone to complement their existing smartphones." The device runs on Nokia's own Series 30 OS, not Windows Phone, ... [ read the full article ]
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So they want to sell a cheap ass phone to "emerging markets" then have the audacity to say that it could be a backup phone for people who have a smartphone. Sounds like they are just throwing darts at a board as to what direction to head in next.
He Microsoft.... Who in an emerging market can afford to have a "backup" phone.
Do you live in an emerging market like the piss poor countries that were mentioned in the article?? And that billion people that they are trying to tap into.... If they wanted a cheap ass phone, they wouldn't have had to wait for Microsoft to come to the rescue with one. If there is already this market out there, then probably, these people don't want or need a phone. Just because Microsoft is coming out with this phone isn't going to change people's minds.
You ARE aware that in any large market, new customers are created every day, right? It's called being born. And no, that market is NOT currently saturated.
And using the phone as a backup was not intended for emerging markets, either; it's just a minor, tertiary market.
Whether or not THIS phone succeeds - which is, of course not a given - the fact remains that the market for cheap phones certainly is there; your argument starts as moot from the very beginning.
