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Nokia will not return to the phone building business, but could license name out
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The following comments relate to this news article:

Nokia will not return to the phone building business, but could license name out

article published on 15 November, 2014

New Nokia CEO Rajeev Suri says the company is looking to revive its brand name in the consumer electronics market, but they will not be building phones again. "I think you can expect our brand will return to the consumer world," said Suri. The telecom equipment maker sold its struggling handset business to Microsoft earlier this year, and Microsoft just unveiled their first smartphone ... [ read the full article ]

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Posted Message
xnonsuchx
Senior Member
_ 		16. November 2014 @ 19:40 _ Link to this message    Send private message to this user   
"the easiest way to get back in is to license the name to other OEMs who will bank on the name recognition"

i.e. Let people put our name on generic Chinese crap products (like Polaroid did)
[ + quote]
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