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There are some seriously delusional people out there.
"Luxury" watches with 2000% markups over cost have been vastly overpriced for decades. Maybe those prices made sense when there was a much higher degree of "handmade" craftsmanship in the process. The prices survive in large measure because people can be confident that the watch will last more than 100 years, and they can sell it for almost as much as they paid for it. Many people look at them as an investment, not simply as jewelry.
The same is not true for the iWatch. Gruber is a moron for thinking otherwise. On the inside, the Apple watch is not a series of gears and shafts that can last for centuries. It is transistors and silicone that will fail after some reasonable window of time. In the tech world, a computer-based product that lasts more than five years is a rarity. Even if the Apple watch lasts 10 years, no one could possibly look at something as an investment that will be worthless in a decade.
Apple knows better. Apple is not going to try to sell these watches as overpriced jewelry that happen to house technology. They are going to sell them as technology in an elegant package, as Apple has always done. A little pricier than the rest of the market, but not insanely so.
Anyone who thinks otherwise simply doesn't understand the watch market and why smartwatches will never fetch luxury watch prices.
Personally, I am not an Apple fan, so I hope Apple overprices its watches and no one buys them. But I don't think Apple is that stupid.
This message has been edited since posting. Last time this message was edited on 24. February 2015 @ 02:54
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