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Borders to add Digital Centers to stores
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The following comments relate to this news article:

Borders to add Digital Centers to stores

article published on 14 February, 2008

Brick and mortar retailer Borders is hoping to be competitive with online stores like Amazon.com by introducing a new type of store designed to appeal to consumers accustomed to getting what they want when they want it. In addition to the standard assortment of books, CDs, DVDs, and other traditional media, the stores will feature a Digital Center. The Digital Center will be a place for ... [ read the full article ]

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AfterDawn Addict

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15. February 2008 @ 08:46 _ Link to this message    Send private message to this user   
Consumers are, in a very broad generalization, lazy.

Quote:
The Digital Center will be a place for customers to download eBooks and audiobooks and create and burn custom CDs.
All stuff that can be done at home in one's bathrobe.

I don't see this bringing the revenue they're hoping for.
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15. February 2008 @ 10:24 _ Link to this message    Send private message to this user   
This sounds convenient. However, not everyone possesses the computer know-how to download these eBooks and audio books, let alone burn them on a CD/DVD. I foresee this as a flop.
emugamer
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15. February 2008 @ 12:22 _ Link to this message    Send private message to this user   
Forget Amazon. They should focus on being competitive with Barnes and Noble. Leave the digital stuff to sites like Amazon, that are made to work like that out of the box. These Brick & Mortar stores try too hard to break into this new area that they have no eperience in. I can understand Blockbuster Vs Netflix. Netflix is a threat to Blockbusters existence, and Blockbusters online presence was simply reactive and a way to survive. But how is Amazon a threat to Borders? Swim with the Stingrays, and your bound to get a barb in the chest.
hm577
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15. February 2008 @ 13:29 _ Link to this message    Send private message to this user   
I foresee this as a flop too............A MAJOR F'ing FLOP. Hey.......the advent of the internet was just tits! Now it's even better with the interactivity but this is just another lame brain idea to keep people from going outside their homes and socializing with one another.

What's next........

"Online virtual babysitters"??

"Now you can download a 'virtual camera' and software that will watch after your kids for you while you're out for the night and even call your cell when your kids put themselves in the oven at 350 degrees for 2 hours and 20 minutes.


BAAHHHHH
windsong
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16. February 2008 @ 00:08 _ Link to this message    Send private message to this user   
Quote:
Consumers are, in a very broad generalization, lazy.
I'd go one further and say they're complete morons. 80% of them.

Usenet? Never heard of it.

Emule? Too Difficult.

DC++? Need a Ph.D.

Morons.
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16. February 2008 @ 11:24 _ Link to this message    Send private message to this user   
Quote:
I'd go one further and say they're complete morons. 80% of them.



And i, working with the public on a constant basis, would be forced to agree.


varnull
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16. February 2008 @ 11:34 _ Link to this message    Send private message to this user   
Only 80% ? little generous there ;)
AfterDawn Addict

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16. February 2008 @ 11:36 _ Link to this message    Send private message to this user   
Benefit of the doubt, you know. :P


JB4375
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18. February 2008 @ 17:14 _ Link to this message    Send private message to this user   
I would agree and go a little further to say:
1) The public, and not just consumers, are lazy
2) Whatever the percentage of stupid people, laziness is probably just as much to blame for the inability to figure things out.
3) Now that people are growing up with computers, this paradigm will improve.
4) The laziness factor will shift towards the provider. e.g. People who are comfortable with the technology, want it now, but not driving into town to get it.

Personally speaking I want the physical item.
1) If it's music or a book. I can resell it, or donate it when I'm done.
2) Sometimes I want to curl up with a book, and not sit with a laptop.
3) My current practice: Go to boarders, get a coffee, find just the right book, and buy it used on Amazon for 25% of retail.
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9. April 2008 @ 01:41 _ Link to this message    Send private message to this user   
Borders have a lot of catching up to do if they want to keep up with amazon and websites like that.
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