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Warner Bros. to open consumer research facility
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The following comments relate to this news article:

Warner Bros. to open consumer research facility

article published on 23 February, 2008

With new technology and ways to deliver video being introduced at breakneck speed, one thing most entertainment executives will admit to is that nobody knows anything for sure. To date no one has been able to reach any definite conclusions about how consumers actually respond to the range of offerings from Streaming TV shows to video on game consoles. Warner Bros. has decided it's time to ... [ read the full article ]

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mspurloc
Member
_ 		23. February 2008 @ 14:17 _ Link to this message    Send private message to this user   
"We're not operating in a vacuum anymore because of this center."

Sorry, Warner.
That's a crock.
If the center is located in California, you ARE operating in a vacuum.
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vinny13
Suspended due to non-functional email address
_ 		24. February 2008 @ 10:35 _ Link to this message    Send private message to this user   
This sounds interesting... I'd like to see what happens with it...
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dufas
Member
_ 		24. February 2008 @ 12:59 _ Link to this message    Send private message to this user   
I would suggest that this is more of a PR and indoctrination than actual consumer research.

Having participated in other such "consumer research" programs put on by the entertainment industry, I have found that if the consumer doesn't show an interest in what the industry wants, the consumer is cut from the research data base and immediately dropped from any research. Yet, if the consumer accepts the PR that the industry is subtly promoting, the consumer continues with the program thus confirming the industry's original conclusions on how to build their business model.

In other words, business as usual.........the entertainment industry knows better than you how you should be entertained..
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borhan9
AfterDawn Addict

6 product reviews
_ 		10. April 2008 @ 17:07 _ Link to this message    Send private message to this user   
I guess now that the format war is over. Warner can now try to flex their muscle in new directions.
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