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RIAA representative forecasts a comeback for DRM
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The following comments relate to this news article:

RIAA representative forecasts a comeback for DRM

article published on 8 May, 2008

At the Digital Hollywood conference, where entertainment industry representatives are meeting to discuss technology and trends in digital content delivery, David Hughes of the RIAA made bold statements about the future of DRM. Despite a clear move toward selling DRM-free music by every major label Hughes, the RIAA's Senior Vice President of Technology, says DRM is far from dead, and even ... [ read the full article ]

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AfterDawn Addict

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8. May 2008 @ 15:55 _ Link to this message    Send private message to this user   
Yeah, and gas will be $0.25 per gallon premium grade next week just before the summer driving season hits.
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ikari
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8. May 2008 @ 16:38 _ Link to this message    Send private message to this user   
I sometimes wonder if DRM is meant to just keep average joe computer user from simply copying a song/video. Because ultimately, they will never engineer DRM to stop the elite computer user from breaking it. However, as the elite make is easy for average joe computer user to break DRM, DRM has to become "tougher" so the average joe can't copy anymore.

The only problem is, the "tougher" the DRM the more difficult it is for average joe to even play/watch a song/movie "legally".

@iluvendo
Really??? I better camp by a gas station so I can fill up on the cheap gas....lol ;-) As gas prices continue to rise I can see "midnight release parties" for when gas prices actually go down a few pennies...lol
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8. May 2008 @ 16:40 _ Link to this message    Send private message to this user   
Quote:
Rajan Samtani, director of business development at digital watermark developer Digimarc Corp. and a former employee of ContentGuard, a company involved in creating DRM solutions, feels it's time for the entertainment industry to admit DRM doesn't work. He said "These kids have too many ways to get around DRM."
FINALLY someone with some sense is the drm industry.
varnull
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8. May 2008 @ 16:42 _ Link to this message    Send private message to this user   
The Maya refused to learn from their mistakes.. who??
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8. May 2008 @ 16:45 _ Link to this message    Send private message to this user   
@ Varnull, exactly " Mayans, WHO ??"

"The flimsier the product,the higher the price"
Ferengi 82nd rule of aqusition


goodswipe
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8. May 2008 @ 16:48 _ Link to this message    Send private message to this user   
nobrainer
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8. May 2008 @ 17:08 _ Link to this message    Send private message to this user   
roughly translated to:

Sony, one of the key members of the RIAA/MPAA spreads fud about piricy to sell their crapware to media companies.

Quote:
Fritz Attaway, of the MPAA had a slightly different perspective. He characterized DRM as a tool to make sure consumers understand the licensing content is released under, saying "We need DRM to show our customers the limits of the license they have entered into with us."
oh and btw "you" still don't own the media, only a licence to use it, you are not allowed to sell, lend or even give it away. DRM global price fixing tool used by the anti-consumer corporations!

iPod tax: UK music biz open to format shifting... for a fee
Originally posted by link:
And then came hints that this apple might come with a serious worm. Early this year, the BPI again said all the right things about format shifting, but we noted that the Association of Independent Music was making noises; apparently, the group wanted to get paid whenever music was transferred from a CD to a portable device.

This message has been edited since posting. Last time this message was edited on 8. May 2008 @ 17:19

JRude
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8. May 2008 @ 18:08 _ Link to this message    Send private message to this user   
Let's DRM vehicles! WHAT an idea! Ya don't OWN the car, just a license to go somewhere! Wanna use the Interstate? PAY! Want to go to the store? PAY! Wanna retrace a route? PAY! Want someone to go with you? PAY! Wanna load something in your car to take to old Aunt Thelma? PAY! Of COURSE, upgrades would be FORCED on you as you PAY yet again! The Internet, hardware & software are becoming just one BIG Tollbooth...FIGHT THE POWER!
emugamer
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8. May 2008 @ 19:03 _ Link to this message    Send private message to this user   
Quote:
Fritz Attaway, of the MPAA had a slightly different perspective. He characterized DRM as a tool to make sure consumers understand the licensing content is released under, saying "We need DRM to show our customers the limits of the license they have entered into with us."
I don't care what they say. I never entered into an agreement with them. I buy - it's mine. They lose all claim.

Quote:
The pro-DRM sentiment wasn't echoed by all the panelists though. Rajan Samtani, director of business development at digital watermark developer Digimarc Corp. and a former employee of ContentGuard, a company involved in creating DRM solutions, feels it's time for the entertainment industry to admit DRM doesn't work. He said "These kids have too many ways to get around DRM."
Nice to still be considered a kid at 30 ;-)
sgriesch
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8. May 2008 @ 20:38 _ Link to this message    Send private message to this user   
Quote:
Nice to still be considered a kid at 30 ;-)
I'm with you there!

"(Recently) I made a list of the 22 ways to sell music, and 20 of them still require DRM," said Hughes. He added "Any form of subscription service or limited play-per-view or advertising offer still requires DRM. So DRM is not dead."

This guy doesn't have a clue. DRM is not REQUIRED for anything except to be unfair to the consumer. It's up to the individual to obey laws. The industry needs to move past this because it sure isn't working, and it's never going to.
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8. May 2008 @ 21:43 _ Link to this message    Send private message to this user   
David Hughes claims that DRM is only hibernating and he can see it coming back. Well, I hate to say it but he does have a clue, actually two clues, but one's lost and the other's out looking for it. I mean, it's obvious as everyone else realizes that DRM is dead and buried, but again the morons from the RIAA can't see the forest for the trees.When are they gonna learn that they don't control the world and everything in it. Just because they want it to come back doesn't mean it's going to. EMI is waking up to the fact that these guys are complete and utter idiots, of course, anyone who thinks that burning a cd for your own use so it can be put on an MP3 player or ipod is copy right infringement needs a real dose of reality. The easiest way to hurt these clowns is not to buy music at all from them, then when the sales drop thru the floor, they can say "Well, it's piracy, pure and simple." None of them look at the real reason that their stock has hit bottom, the world has changed and their old business models are dead. Why would you buy a cd with two good songs on it when you can download your favorite artists entire repetoire for a small fee from the online music services and make your own compliation of good songs.
Logan1957
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8. May 2008 @ 21:49 _ Link to this message    Send private message to this user   
Originally posted by logan1957:
David Hughes claims that DRM is only hibernating and he can see it coming back. Well, I hate to say it but he does have a clue, actually two clues, but one's lost and the other's out looking for it. I mean, it's obvious as everyone else realizes that DRM is dead and buried, but again the morons from the RIAA can't see the forest for the trees.When are they gonna learn that they don't control the world and everything in it. Just because they want it to come back doesn't mean it's going to. EMI is waking up to the fact that these guys are complete and utter idiots, of course, anyone who thinks that burning a cd for your own use so it can be put on an MP3 player or ipod is copy right infringement needs a real dose of reality. The easiest way to hurt these clowns is not to buy music at all from them, then when the sales drop thru the floor, they can say "Well, it's piracy, pure and simple."
Quote:
None of them look at the real reason that their stock has hit bottom, the world has changed and their old business models are dead.



This is the same reason the dinosaurs are gone



Why would you buy a cd with two good songs on it when you can download your favorite artists entire repetoire for a small fee from the online music services and make your own compliation of good songs.
Logan1957


"The flimsier the product,the higher the price"
Ferengi 82nd rule of aqusition


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9. May 2008 @ 01:57 _ Link to this message    Send private message to this user   
BREAKING NEWS
RIAA representative is utterly clueless fossil.
Film at 11.
Execution at dawn.
Statik
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9. May 2008 @ 02:37 _ Link to this message    Send private message to this user   
Why on earth would I pay for something, just that they can "show me the limits of the license I did not want to enter into".
maryjayne
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9. May 2008 @ 08:01 _ Link to this message    Send private message to this user   
Logic: if you can come up with 22 ways to market music and 20 use DRM and the customer does not like DRM, then why not explore the 2 ideas that satisfy the customer to increase your customer base to increase potential sales?

Just goes to show the RIAA does not want anyone to have music. They just want you to give them your money.
varnull
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9. May 2008 @ 08:33 _ Link to this message    Send private message to this user   
Which is why I either pirate everything.. or buy used from junk shops and sales..

You will not see me contributing to a business model that behaves like this... and I'm certainly not going to buy another massive house for one of them talentless media created ------ ------------- you see all the time on Cribs.

I like the word "Fossil".. trouble is.. a fossil is most certainly DEAD, whereas these neanderthal throwbacks can buy OUR representatives with the money they have STOLEN from us....
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9. May 2008 @ 13:24 _ Link to this message    Send private message to this user   
I Agree with emugamer, he hit it right on the money, I bought the damn thing, its mine, as long as I do not share it, sell it, how I decide to listen to it is my damn bussines, and if that's still breaking the law, than the law can kiss my ass.
nobrainer
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9. May 2008 @ 15:28 _ Link to this message    Send private message to this user   
Originally posted by FredBun:
I Agree with emugamer, he hit it right on the money, I bought the damn thing, its mine, as long as I do not share it, sell it, how I decide to listen to it is my damn bussines, and if that's still breaking the law, than the law can kiss my ass.
as you've probably guessed i agree, but that's not how the media companies see it, they want you to pay and pay again which is what DRM is really used for, its a global price fixing tool.

the same can be said for format shifting which is illegal, they force you to purchase your media again and again and again and drm is what is used to facilitate this anti-consumer business practice.

read my above post about how the bpi (ifpi, riaa) want to be paid ever time you move media you own, from one device to another.

This message has been edited since posting. Last time this message was edited on 9. May 2008 @ 15:31

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9. May 2008 @ 18:40 _ Link to this message    Send private message to this user   
Ironic, while reading this thread and the last post, this ad pops up




License Digital Rights
Control Access to Digital Content with Our Digital Rights Management!
www.Macrovision.com


Talk about karma !

"The flimsier the product,the higher the price"
Ferengi 82nd rule of aqusition


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10. May 2008 @ 00:48 _ Link to this message    Send private message to this user   
@iluvendo
Uh oh better check your system for spyware! <:O
cousinkix
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10. May 2008 @ 06:11 _ Link to this message    Send private message to this user   
I'm noy buying anything with DRM on it period. We recently forked over $100.00 for a new boxset, by an artist who doesn't use this BS on their licensed products. We had NO problems ripping some of this music to the computers or MP-3 players at all. Nobody gives a damn what brands or models I use either.

So I buy my music from people, who don't have their heads stuck up their butts sideways. And this boxset was distributed by a major company, which proves that long established artists sometimes prohibit the use of DRM on their music.

To Hell with that RIAA idiot if he doesn't like it...

This message has been edited since posting. Last time this message was edited on 10. May 2008 @ 06:14

AfterDawn Addict

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11. May 2008 @ 02:38 _ Link to this message    Send private message to this user   
I just wonder just what the RIAA has been smokin'. Must be some pretty good stuff.
untrsb
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11. May 2008 @ 03:05 _ Link to this message    Send private message to this user   
Could you also bring back 8 tracks and perhaps beta-max?
plazma247
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11. May 2008 @ 08:48 _ Link to this message    Send private message to this user   
I think Hughes greatly overlooks is the fact the development of DRM went:

Public being unaware of what DRM was as it was not invented:

DRM invented and introduced, public becomes aware of DRM

DRM free systems appear and consumers vote with their feet.

Today..

So if they re-introduce harder DRM what is the diffirence this time around.. well largely Joe Average has some understanding of what DRM is and means... which also means they are not going to be as easy to sell drm protection to.. as the first time they were blisfully unaware until they found they couldnt do something with it.

Someone should give the entire DRM record player a big old nudge as i think the needle is stuck.

Oh and Rajan Samtani mr oh drm doesnt work but buy into our digital watermarking system... well water marking has been shown to be removable in the past... so how is that any better.

This message has been edited since posting. Last time this message was edited on 11. May 2008 @ 08:53

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Mez
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12. May 2008 @ 08:30 _ Link to this message    Send private message to this user   
mspurloc good one! varnull, even one better. Anyone buying a low quality DRMed tune gets what they deserve. Last week I heard someone compain they bought a few hundred bucks worth of tunes from Microsoft a few years back and that Microsoft was shutting down that DRM server this summer making his tunes unusable. He was complaining about the resorces needed to save his music. I told him the resorces were pentance. Maybe he would be smarter next time. That bozo got what he deserved, trusting Microsoft!

Digital sales must be up if that retard wants to bring back the DRM. I say more power to him! Maybe Hughes should talk with Microsoft. I bet they could make a device that could kill your computer when you play the tune. I say why go piece meal, if you are going to wage war with your customers.
 
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