Virtual reality bites: Google to kill Lively less than six months after service's debut

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Virtual reality bites: Google to kill Lively less than six months after service's debut

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ugc

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11 product reviews

22. November 2008 @ 10:26

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Lively, a virtual reality service from Google Inc., is dying.

The company plans to shut down the service at the end of the year, reflecting Lively's inability to stand out from the rest of the virtual reality crowd. The pack of faux worlds is led by Second Life, where people deploy animated alter egos known as avatars to pursue digital fantasies.

Google introduced Lively to much fanfare in July, but management concluded it needed to sharpen its focus on its primary business of Internet search and advertising as the company's revenue growth decelerates in the deteriorating economy.

"We've also always accepted that when you take these kinds of risks not every bet is going to pay off," Google wrote in a blog post late Wednesday.

Source:
http://www.newsday.com/technology/wire/s...0,5915964.story

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