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'Dark Knight' set to break 2 million Blu-ray sales
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The following comments relate to this news article:
article published on 20 December, 2008
Blu-ray.com is reporting that the blockbuster hit The Dark Knight is close to hitting 2 million units sold on Blu-ray, a number that smashes all previous releases by a large margin.
In just over a week in stores, 1.8 million units have been sold. 'The Dark Knight' set the launch day record for Blu-ray when it sold 600,000 units on December 9th.
U.S. buyers have accounted for most of ... [ read the full article ]
Please read the original article before posting your comments.
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AfterDawn Addict
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20. December 2008 @ 22:18 |
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Originally posted by DVDBack 23:
Another important number to note is 13, the percentage Blu-ray sales represent against all home video formats, including DVD.
What does this quote refer to ?
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varnull
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20. December 2008 @ 22:20 |
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total sales figure = 13 XD
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AfterDawn Addict
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20. December 2008 @ 22:44 |
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So if TDK has sold 13% (of the total units), and at 1.8 million, then total sales is ~13.85 million units. So this seems about right.
As I remember , (in an article here at aD), Transformers sold ~18 million units in SD DVD in the first 2 weeks and HD DVD sold about 200,000 units. While BD is far surpassing HD DVD, SD DVD , by the numbers, is still alive and well.
"The flimsier the product,the higher the price"
Ferengi 82nd rule of aqusition
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ematrix
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21. December 2008 @ 01:39 |
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That's right iluvendo, DVD is still alive and well.
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21. December 2008 @ 05:05 |
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Originally posted by ematrix:
That's right iluvendo, DVD is still alive and well.
No.......DVD is dieing a slow death.13%is a very large number compared to were Blu-Ray was 2 years ago getting 1% & 2%.
This message has been edited since posting. Last time this message was edited on 21. December 2008 @ 05:14
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21. December 2008 @ 05:26 |
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Originally posted by NexGen76:
Originally posted by ematrix:
That's right iluvendo, DVD is still alive and well.
No.......DVD is dieing a slow death.13%is a very large number compared to were Blu-Ray was 2 years ago getting 1% & 2%.
Hi, but as I understand it, these large numbers are only for this disc, no other blue rays disc has achieved anything like this.Unless the entire new movie portfolio shows these sort of numbers, I would have to conclude that these sales numbers (for blue ray) are unsustainable and that ematrix is correct in his assertion.
Jo
Life is Grand !
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ematrix
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21. December 2008 @ 06:36 |
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You're correct bryston, only a few BD new releases reach an average 7-10% of total weekly sales, because is more about the hype of getting those BD titles on day 1, so the few BD consumers preorders them and run to stores to be first to own them, therefore the highest sales peak of BD titles is right from the start, but after the rush is over is all downhigh, usually after a couple of weeks when those percentages decrease, so 13% may sound good, but its unsustainable, and as you mentioned, these numbers are only for this disc.
That's why they never release sales numbers of specific BD titles after a couple of months since released, otherwise you would realize that things aren't as promising as they make it look. Indeed BD was 2 years ago getting 1% & 2% of total disc sales, but that was for all titles sold, not for a movie in particular (granted there wasn't much to choose from back then) yet currently it holds an average of 4-6% for all BD new releases and catalog titles sold weekly, so there's no much gain in 2 years.
This message has been edited since posting. Last time this message was edited on 21. December 2008 @ 07:01
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Toshibot
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21. December 2008 @ 07:18 |
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Dave J's and Kosty's calculations based on the Nielsen numbers:
http://forums.highdefdigest.com/sales-da...rts-etc-70.html
TDK - 18.33%
Wanted - 14.33%
Quote:
BD (top 20 BD unit volume) = 140.40 (14%)
BD + DVD (top 20 combined unit volume) = 183.79 (100%)
BD (top 20 combined unit volume) = 25.73 (14%)
DVD (top 20 combined unit volume) = 158.06 (86%)
So, a 1.00 unit on the BD top 20 volume chart is equal to a 0.1833 unit on the top 20 (DVD + BD) sellers chart.
That means TDK's BD top 20 unit volume translates from a 100.00 unit index to an 18.33 unit index (18.33%) on the combined top 20 sellers chart. "Wanted" on BD would follow with a unit index of 0.91 (14.33%). Those percentages would fall within the range of previous performances of other high profile movies during their first week of sales on BD such as "Iron Man" (17.14%), "The Incredible Hulk" (18.98%) and "Hancock" (14.52%) for example.
Some numbers to consider:
The top high def discs of 2007:
Transformers - only 1.7% of sales
300 - only 3.5% of sales
The 2008 bestsellers are managing 14% - 18% - see quote above.
Total BluRay revenue in 2007 - $172.8 million Link
Total BluRay sales in just 1 week (12/8 to 12/14/2008) - 60.78 million
Year-to-date BluRay sales revenue thru 12/14/2008 - $540 million Link
DVD sales revenue total in 1999 (2 yrs after launch) - $700 million Link
No one is disputing the fact that DVD is still a good revenue stream for the studios. However, the DVD market has matured and is now showing signs of age and decline. The growth industry is now BluRay with more than half a billion dollars this year and the studios are happy to have another revenue stream to complement DVD.
What's important now, with total studio support, is that all major Day/Date releases are available in BluRay. In addition, a steady stream of catalog titles are being released. It's no longer a question of "Will BluRay survive?" It's "How much can BluRay make in the next few years?"
This message has been edited since posting. Last time this message was edited on 21. December 2008 @ 07:34
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Toshibot
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21. December 2008 @ 07:24 |
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HDNow
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21. December 2008 @ 09:29 |
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Blu-ray Beats Recession Blues - Sales Soar in Lead Up to Christmas at Even Quicker Rate than DVD
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London, UK (PRWEB) December 21, 2008 -- Despite the gloomiest of financial forecasts, sales of Blu-ray disc movies are defying the odds and bucking the credit crunch - with record figures reported in the run up to Christmas. And it's not just films flying off the shelves, Blu-ray disc players are also following suit, with a strong upsurge in European sales that is expected to continue into the New Year. In fact, overall sales are predicted to more than triple in 2009, reaching 2.5million units Europe wide* (and that figure does not even include the millions of Playstation 3 consoles, with their in-built Blu-ray players, that will be sold over the next few months).
The high definition format, which offers up to six times better picture quality than current standard definition, as well as a superb surround sound experience with its 7.1 channels, is establishing itself in Europe at a rapid rate - far faster than DVD did more than a decade ago. In its first three years, Blu-ray (including PS3 sales) has outsold DVD by about five times over the equivalent period*.
The Blu-ray disc format offers an unparalleled home entertainment experience, something all those involved with this technology have always known
Once people see the benefits of Blu-ray for themselves, they soon realise the difference it can make. Seeing is believing after all! We fully expect Blu-ray to keep on bucking the current economic trend and continue its rapid growth over the next few months and beyond, stimulated by falling prices and even more bundling deals with large screen TVs.
British consumers bought 462,500 Blu-ray discs in November, an increase of 165 per cent from October**, Figures released in December from the British Video Association (BVA), show that block-buster Hollywood titles such The Dark Knight sold a staggering 513,000 units in one day with Blu-ray disc representing 21 per cent of all discs sold. In France, Blu-ray's share of the optical disc market is expected to double next year to 6 per cent*. Across Europe as a whole, over 6.5 million units of software have been sold to date, with year on year growth up 320 per cent**.
2008 has been a breakthrough year for Blu-ray, with the format gaining support from the entire Consumer Electronics industry and all Hollywood Movie Studios. Features such as BD-Live mean exciting interactive content is now available on the latest titles, while more and more classic films are being released each week as Blu-ray's back catalogue continues to grow. New advanced BD players by all major manufacturers represent even greater value for money, while the format itself has still not reached its full potential.
* Source: Futuresource.
**Source: GFK
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21. December 2008 @ 11:28 |
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Great post and information Toshi.
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21. December 2008 @ 11:47 |
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Originally posted by ematrix:
You're correct bryston, only a few BD new releases reach an average 7-10% of total weekly sales, because is more about the hype of getting those BD titles on day 1, so the few BD consumers preorders them and run to stores to be first to own them, therefore the highest sales peak of BD titles is right from the start, but after the rush is over is all downhigh, usually after a couple of weeks when those percentages decrease, so 13% may sound good, but its unsustainable, and as you mentioned, these numbers are only for this disc.
That's why they never release sales numbers of specific BD titles after a couple of months since released, otherwise you would realize that things aren't as promising as they make it look. Indeed BD was 2 years ago getting 1% & 2% of total disc sales, but that was for all titles sold, not for a movie in particular (granted there wasn't much to choose from back then) yet currently it holds an average of 4-6% for all BD new releases and catalog titles sold weekly, so there's no much gain in 2 years.
All i was saying is that if you look at market share numbers Blu-Ray is increasing DVD falling slow with each title released.Just the way Toshibot explain it.
Thxs............Toshibot you seen my point.
This message has been edited since posting. Last time this message was edited on 21. December 2008 @ 11:49
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21. December 2008 @ 15:51 |
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@NexGen76 nobody is denying the fact that blu-ray is the next version of movie watching media.
but my personal opinion, a 10% increase on one movie title in 2 years is not that impressive. (the 13% was only for that title)
Especially when theres already whispers of the next big thing.....
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Globe08
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21. December 2008 @ 17:29 |
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By the whispering of the next version of media are you referring to non-physcial forms of media???
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21. December 2008 @ 18:28 |
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Originally posted by lawndog:
@NexGen76 nobody is denying the fact that blu-ray is the next version of movie watching media.
but my personal opinion, a 10% increase on one movie title in 2 years is not that impressive. (the 13% was only for that title)
Especially when theres already whispers of the next big thing.....
I never said anybody was i was addressing the issue that most people didn't understand that 13% jump on one title in 2 years is a very big leap for Blu-Ray.There always going to be the next thing but don't forget who control the content..........Movie studios.Just read Toshibot post as it was my POV that i was trying to explain TDK isn't the only BD that made some leads on the market share Wanted,Transformers,Ironman,& 300...etc.
This message has been edited since posting. Last time this message was edited on 21. December 2008 @ 18:30
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ematrix
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21. December 2008 @ 18:54 |
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With all due respect but lets no mix apples with pears, because we are talking about (based in the context of the article) how many BD and DVD discs of TDK were sold after one week from release, not their market share or revenue (meaning how much consumers spent) they may seem the same, but they aren't.
As I mentioned before, BD top films hold an average 7-10% of total weekly discs sales, and holds an average of 4-6% for BD discs of both top films and catalog titles sold weekly (not much gain after 2 years) while their market share is higher than, it's a reflection of how much consumers are spending on them, and that's not what we or the article is talking about, so let's keep things on its original context.
If they shared info about how many BD discs of a specific new top film have been sold after a couple of months, and how it compares against that same title on DVD, the numbers aren't that promising as they were on their first weeks from release.
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juankerr
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21. December 2008 @ 19:24 |
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Originally posted by ematrix:
With all due respect but lets no mix apples with pears, because we are talking about (based in the context of the article) how many BD and DVD discs of TDK were sold after one week from release, not their market share or revenue (meaning how much consumers spent)
You're forgetting that the revenue number is what the studios are looking at. If a format is profitable for the studios then the format stays alive. BluRay is showing a >300 percent increase in revenue compared to last year. The studios must be very happy with this development. If they're happy then they continue to release on that format and the format stays alive.
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ematrix
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21. December 2008 @ 20:04 |
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Sorry but that's irrelevant in this case, and we shouldn't care about market share and revenue numbers, which only shows how much consumers spent, yet it's a speculative figure as you don't know acuratelly how many discs were sold, and how much did every single consumer paid for each disc sold.
Again we and the article are talking about how many BD and DVD discs of TDK were sold on its first week, that's what should matter to us as consumers and should keep it on that context; nobody is denying how well TDK did on BD on its first week, yet it's an unsustainable achievement since that 13% will decline in the next couple of weeks, while TDK on DVD did very well also, and will continue to do at a more stable pace. DVD is still alive and well.
Once again, if we saw how many BD discs of a specific new top film have been sold after a couple of months, and how it compares against that same title on DVD, the numbers aren't that promising as they were on their first weeks from release.
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21. December 2008 @ 20:35 |
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When the HDTV's market fully penetrates people will start to see the advantage and differences that BD has to offer...like these for starters
(Sorry for the size of the pics but in order to fully represent my point they need to be shown this way)
DVD
BD
DVD
BD
DVD
BD
DVD
BD
Now undoubtedly this is still some time off for HDTV's & BD but in all honesty it is inevitable.
This message has been edited since posting. Last time this message was edited on 21. December 2008 @ 20:41
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HDNow
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21. December 2008 @ 20:41 |
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Originally posted by ematrix:
nobody is denying how well TDK did on BD on its first week, yet it's an unsustainable achievement since that 13% will decline in the next couple of weeks, while TDK on DVD did very well also, and will continue to do at a more stable pace.
This post by Kosty speaks for itself. He's the recognized expert on BD/DVD sales trends over at HDD:
Quote:
Discount pricing of the DVD for the holidays may increase the DVD sales side of the equation, but historically DVD sales attrit very fast with big drop offs at 3-4 weeks then off a cliff at 8 weeks. Blu-ray sales have much longer legs especially of the hit titles. So short term DVD may gain but Blu-ray will probably steadily gain over time.
http://forums.highdefdigest.com/1342332-post20.html
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juankerr
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21. December 2008 @ 20:52 |
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Originally posted by HDNow:
Originally posted by ematrix:
nobody is denying how well TDK did on BD on its first week, yet it's an unsustainable achievement since that 13% will decline in the next couple of weeks, while TDK on DVD did very well also, and will continue to do at a more stable pace.
This post by Kosty speaks for itself. He's the recognized expert on BD/DVD sales trends over at HDD:
Quote:
Discount pricing of the DVD for the holidays may increase the DVD sales side of the equation, but historically DVD sales attrit very fast with big drop offs at 3-4 weeks then off a cliff at 8 weeks. Blu-ray sales have much longer legs especially of the hit titles. So short term DVD may gain but Blu-ray will probably steadily gain over time.
http://forums.highdefdigest.com/1342332-post20.html
Thanks for pointing that out HDNow. I was going to quote this post also from Kosty as a counter-argument to ematrix:
http://forums.highdefdigest.com/1341150-post137.html
Quote:
The Dark Knight 's BD Market Share is likely to also rise over time as most Blu-ray versions have a longer active sales tail than DVD counterparts.
This guy has been following sales trends forever and is maintaining the sticky thread on Nielsen/Videoscan numbers. The important thing to note is the concept of the active sales tail which he points out is longer historically for the BluRay version compared to DVD.
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ematrix
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22. December 2008 @ 02:15 |
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Oner, I'm sorry to differ but my DVD movies look much better on my 42" screen than those piss-poor pics from AVS forum, really no software can accurately represent what you'll actually view throw a top of the line DVD upscaler and screen; even more, anyone using only PowerDVD can produce a capture from any newly released DVD movie, and with Windows Paint (no filters nor enhancements) scale them to 1920x1080, and they'll look much better than those alleged "real" comparison pics from that forum; anyway that's not what's on discussion.
Here's a breaking news: The so-called "worldwide" numbers reported in this article, which were provided by Warner for TDK's first week sales of BD and DVD discs, are actually taken from sales in six territories - USA, Canada, UK, Japan, Benelux, Australia... That's not worldwide! What about the rest of Europe, Asia and America? Of course any of you and your so-called "recognized expert" never bothered to notice that.
http://www.businesswire.com/portal/site/...414&newsLang=en
This is what has always been... plain and simple PR marketing BS, by manipulating figures to make consumers believe that DVD is dying, and everybody should be buying BD, because they claim "it has gained a lot of terrain". I'm sorry, but DVD is still alive and well, while BD is still a small niche in the real worldwide market.
Sure sounds impressive when they say that TDK went from selling 600,000 BD discs against more than 2 million DVD discs, and with that BD sales represented 20% of total disc sales records on day 1 (yet those were from USA, Canada and UK only) to selling in its first week 1.8 million BD discs against more than 10 million DVD discs "worldwide", and that allegedly meant that BD sales represented 13% of total disc sales records, but they were only accounting sales from six territories (and most of those discs were sold within USA) NOT ALL THE WORLD.
If they actually account every single TDK's BD and DVD disc sold in every single country around the world, then no doubt DVD numbers and its percentage from total disc sales would be much higher than reported, and that won't be very flatering for Blu-ray, otherwise why they didn't include them in the first place? Most likely because in a lot of countries around the world, TDK's DVD discs sales were high, while BD discs sales were practically minimal.
This message has been edited since posting. Last time this message was edited on 22. December 2008 @ 04:42
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22. December 2008 @ 03:38 |
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Originally posted by ematrix:
Oner, I'm sorry to differ but my DVD movies look much better on my 42" screen than those piss-poor pics from AVS forum, really no software can accurately represent what you'll actually view throw a top of the line DVD upscaler and screen; even more, anyone using only PowerDVD can produce a capture from any newly released DVD movie, and with Windows Paint (no filters nor enhancements) scale them to 1920x1080, and they'll look much better than those alleged "real" comparison pics from that forum; anyway that's not what's on discussion.
You cant be serious.........
This message has been edited since posting. Last time this message was edited on 22. December 2008 @ 03:41
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ematrix
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22. December 2008 @ 03:59 |
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Yes, I'm... yet I'm not claiming that a DVD pic upscaled at 1080 will look exactly like a BD pic, I'm absolutely not claiming that, neither I'm denying the quality from BD movies, but DVD movies sure look better on my screen than those comparison pics from that forum. I respect if you or others don't agree with me, yet I say lets stay focused and get back on the subject, and leave that whole issue rest, before we start an offtopic argument that will lead to nothing, which of course is irrelevant to what this article and discussion is about.
This message has been edited since posting. Last time this message was edited on 22. December 2008 @ 04:41
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Toshibot
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22. December 2008 @ 08:13 |
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Originally posted by juankerr:
Originally posted by HDNow:
Originally posted by ematrix:
nobody is denying how well TDK did on BD on its first week, yet it's an unsustainable achievement since that 13% will decline in the next couple of weeks, while TDK on DVD did very well also, and will continue to do at a more stable pace.
This post by Kosty speaks for itself. He's the recognized expert on BD/DVD sales trends over at HDD:
Quote:
Discount pricing of the DVD for the holidays may increase the DVD sales side of the equation, but historically DVD sales attrit very fast with big drop offs at 3-4 weeks then off a cliff at 8 weeks. Blu-ray sales have much longer legs especially of the hit titles. So short term DVD may gain but Blu-ray will probably steadily gain over time.
http://forums.highdefdigest.com/1342332-post20.html
Thanks for pointing that out HDNow. I was going to quote this post also from Kosty as a counter-argument to ematrix:
http://forums.highdefdigest.com/1341150-post137.html
Quote:
The Dark Knight 's BD Market Share is likely to also rise over time as most Blu-ray versions have a longer active sales tail than DVD counterparts.
This guy has been following sales trends forever and is maintaining the sticky thread on Nielsen/Videoscan numbers. The important thing to note is the concept of the active sales tail which he points out is longer historically for the BluRay version compared to DVD.
This is exactly why they have those $5 DVD bargain bins at Walmart.
Quote:
What about the rest of Europe, Asia and America? Of course any of you and your so-called "recognized expert" never bothered to notice that.
The reason why they didn't have the numbers for those other territories you mentioned is simple: They don't know how many bootleg copies are sold. ;)
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