Redbox, the automated DVD rental kiosk company, has announced that they have hired their first "senior level videogames executive," and plan to expand into video game rentals this summer.
?Our customers and retail partners have been really clamoring for video games, and Redbox is responding,? added Mark Achler, Redbox's new VP of video games. ?We are very actively engaged in putting out ... [ read the full article ]
Please read the original article before posting your comments.
Quote:Redbox currently offers $1-a-night pricing for its video rentals, but it is almost a guarantee that the same pricing will not be given to video games, which retail for much more than DVDs and Blu-rays.
I don't see how they could go much higher than $1 a night and remain competitive. Currently Hollywood and Blockbuster are $6-7 for 5 nights, so that's just a $1.20 to $1.40 a day.
With Blockbuster in WI, you can keep the games an extra 5 days beyond the due date and then they convert to a sale. Return the game before 30 days is up from the date of the sale and only pay a $1.25 restocking fee. So for about $8.50, you can rent the game from Blockbuster for about 40 days. That's what I do and finish most of them before the due date. I don't see how they can compete with that. Games take much longer to finish than a movie. Of course if the game sucks, you'll know that pretty quickly and would only be out $1.
In North Texas, Hollywood charges video games that are 5 day rentals for $8.90. While Blockbuster charges for seven days for $10.95 and five days for around $7.95 to 8.40 they change the price about every month.
I'm think they will probably charge around 1.25 to 1.50 any more or less can become a profit loss.
