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Sony president denies upcoming PS3 price cut rumors
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The following comments relate to this news article:

Sony president denies upcoming PS3 price cut rumors

article published on 8 July, 2009

Sony president Sir Howard Stringer has once again denied that the company will be dropping the price of the PlayStation 3, despite source after source asking for one. Stringer responded first directly to Activision CEO Robert Kotick's comments that the developer may not support the PS3 if the price isn't cut this year. "He likes to make a lot of noise," added Stringer, via GI.biz. ... [ read the full article ]

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8. July 2009 @ 19:52 _ Link to this message    Send private message to this user   
In that case, I doubt the PS3 will be able to catch up in terms of sales to the Xbox 360. There's already an 8 million difference (worldwide sales), no price cut in 2009 will definitely increase that number.
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8. July 2009 @ 20:04 _ Link to this message    Send private message to this user   
I think that guy's gonna get fired.
relaxin
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8. July 2009 @ 20:20 _ Link to this message    Send private message to this user   
I've been a Sony fanboy since the days of the FM walkman and will still be in the future, but I have yet to get a PS3 and I think I will just skip this one, $400 for a video game box is still just too much to be able to justify, but then again, I'm old and have other things to do with money. Not planning to get an xbox or wii either, I'll just play out this gen on PC, you never know though, if there ends up being a compelling enough of a game, I would always be willing to change my mind.
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8. July 2009 @ 20:23 _ Link to this message    Send private message to this user   
PS£ came a year after the xbox (year and a half in the EU) so being 8 mill behind seems minor
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8. July 2009 @ 23:07 _ Link to this message    Send private message to this user   
8 million is 8 million and it is a huge number.
Ankoku
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9. July 2009 @ 00:21 _ Link to this message    Send private message to this user   
I agree with shaffaaf, 8 million is pretty minor in the long term...what's scary is that microsoft will need to release a 360 v2 or something like that because the system is hardware wise, a step behind the PS3...I don't have a PS3, but I do have a 360 (which by the way I love) and a Wii (which kinda just sits there...probably bound for ebay) but will not buy a PS3 until a solid price cut...I think its coming, and this is all just a way to keep up interest, I would imagine dropping the price $100 would win Sony the console war
Morreale
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9. July 2009 @ 01:46 _ Link to this message    Send private message to this user   
Originally posted by BTFan:
In that case, I doubt the PS3 will be able to catch up in terms of sales to the Xbox 360. There's already an 8 million difference (worldwide sales), no price cut in 2009 will definitely increase that number.
Sounds like the difference is closing then, wtf.

I believe it used to be 10-12 million difference.

The guy has a point. PS3s are expensive to make, at one point in the beginning it was priced at $599 and Sony was still losing over $200 per console. People have to remember that this is a business, and everything is all about profits. A price cut would sell consoles at a faster rate but with the cost to make the console and get it out there, will the cheaper, better selling console really make them more then what they are earning right now or any money at all?

I still think that when the cheaper slim console arrives and becomes more mainstream then there will hopefully be a price cut for Christmas. Sometime around November sounds good to me...
lxhotboy
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9. July 2009 @ 07:25 _ Link to this message    Send private message to this user   
Originally posted by Ankoku:
I agree with shaffaaf, 8 million is pretty minor in the long term...what's scary is that microsoft will need to release a 360 v2 or something like that because the system is hardware wise, a step behind the PS3...I don't have a PS3, but I do have a 360 (which by the way I love) and a Wii (which kinda just sits there...probably bound for ebay) but will not buy a PS3 until a solid price cut...I think its coming, and this is all just a way to keep up interest, I would imagine dropping the price $100 would win Sony the console war
Are you so sure that microsoft will have to release a newer console? LOL Crytek just claimed to have peaked the processor in the PS3 with the making of Crysis so dont count your eggs before they are hatched. One has a superior CPU and one a superior GPU so basically the PS3 being more powerful is still an opinion. Peak performance that hardware was intended to perform is not always achieved.

At the same time EA says the Xbox 360 is maxed out but again we will have to wait and see.
Interestx
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9. July 2009 @ 11:17 _ Link to this message    Send private message to this user   
Tales of one console or other being superior are ridiculous, they are both very similar.
There are very slight differences and the claim that Xbox is behind is just silly.
There are no serious tangible signs of gaming differences between the 2.

This is hardly surprising as we now know Microsoft got a good look at PS3 as it was being developed.

Xbox does have one unique, interesting and pretty much unused additional card up its sleeve, DX10/11 thanks to the r500's tessellation abilities.
Whether DX10/11 games really take off and make big use of this ability is another matter.
PS3 simply does not have this due to it's pretty basic and old Nvidia 7800GS GPU.

If Stringer is telling the truth then PS3 is guaranteed to be 3rd in the sales race this time around.
That doesn't bode well for it in the coming years.

Someone was saying recently that by 2015 the PS3 will over-take the Xbox 360, bit too late by then I'd say, but ok if you want to be left a whole gen behind.
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9. July 2009 @ 11:50 _ Link to this message    Send private message to this user   
both xbox and ps3 use a PowerPC based processor

The specs on the xenon:

- 165 million transistors

- Three symmetrical cores, each two way SMT-capable and clocked at 3.2 GHz

- SIMD: VMX128 with 2× (128×128 bit) register files for each core.

- 1 MiB L2 cache (lockable by the GPU) running at half-speed (1.6 GHz) with a 256-bit bus

- 51.2 gigabytes per second of L2 memory bandwidth (256 bit × 1600 MHz) 21.6 GB/s Front-Side Bus

- Dot product performance: 9.6 billion per second
115.2 GFLOPS theoretical peak performance
Restricted to In-order code execution

- eFuse 768 bits.

- ROM (and 64 kbytes SRAM) storing Microsoft's Secure Bootloader, and encryption hypervisor

PS3's cell processor

- PowerPC-base Core @ 3.2GHz

- 1 VMX vector unit per core

- 512KB L2 cache

- 7 x SPE @ 3.2GHz

- 7 x 128b 128 SIMD GPRs

- 7 x 256KB SRAM for SPE

- 1 of 8 SPEs reserved for redundancy

- total floating point performance: 218 GFLOPS


the only thing the PS3 offers over the box is more choking space, the only time you'll see the full supposed power of the ps3 is with an Newb developer, or its the fastest action game around so fast you need 218 Gflops to play it.
samus250
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9. July 2009 @ 12:58 _ Link to this message    Send private message to this user   
Originally posted by lxhotboy:
Are you so sure that microsoft will have to release a newer console? LOL Crytek just claimed to have peaked the processor in the PS3 with the making of Crysis so dont count your eggs before they are hatched. One has a superior CPU and one a superior GPU so basically the PS3 being more powerful is still an opinion. Peak performance that hardware was intended to perform is not always achieved.

At the same time EA says the Xbox 360 is maxed out but again we will have to wait and see.
Crytek could have programmed the game a lot more efficiently than they did. They are very good at making games for hardware that still doesn't exist, so I really wouldn't be surprised that Crytek maxed out the PS3's processor or for that matter an Intel Core i7 or AMD Phenom II X4.

Anyways, I really think that the PS3 is a lot more powerful than the Xbox, but who cares? Developers are too lazy, they won't make two completely different versions of a game so that one maxes the Xbox and the other maxes the PS3.

Originally posted by Interestx:
Someone was saying recently that by 2015 the PS3 will over-take the Xbox 360, bit too late by then I'd say, but ok if you want to be left a whole gen behind.
That is just my thought, if the PS3 wins, it will win in the next generation and when every console is more powerful than the PS3. I think the PS3 is too powerful and too expensive for the current gen, but it will be lagging behind in the next gen.
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9. July 2009 @ 13:31 _ Link to this message    Send private message to this user   
remember hwo when the PS3 came out and God of war 2 for the PS2 rivaled the gfx of the new PS3 games? im sure itll happen again, the proccessor will get used properly when sony wants it to :)
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9. July 2009 @ 18:00 _ Link to this message    Send private message to this user   
@Morreale- Sony don't just depend on making money on the console. Surely you know they are paid licensing fees for the games played on them. One of the reasons Activision want them to drop their price.

That's what they really make their money on in fact. The reason they would sell their consoles for under cost... supposedly. Anyway, these costs have come down and Sony refuse to budge. Still claiming they have the most powerful console... despite the evidence.

On paper in theory it may seem better but in the real world it just isn't so. Interestx is correct, "There are no serious tangible signs of gaming differences between the 2".
1313titan
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9. July 2009 @ 22:00 _ Link to this message    Send private message to this user   
I have both systems and they are both great in their own way. WE(my family) play burnout paradise on both systems and no difference. I love price drops. if the PS3 drops by $100 great. just my 2cents.
lxhotboy
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9. July 2009 @ 23:14 _ Link to this message    Send private message to this user   
Truth be told Sony isnot going to tell the world they are going to drop the price of the PS3. I am ready for it to happen but really, If they announced they would drop the price with a PS3 that was cheaper and had a bigger HD then a lot of people wouldnot buy the PS3's that are already in stores and still in Sony's warehouse. They need to clear as much of their inventory as possible on the old PS3 before releasing the slim. Some will still want the original models regardless. Microsoft did the same remember? They denied a price cut on the Xbox 360 and then it happened. But not until they were ready to confirm the price to the world.

Its coming. Its coming soon no matter how much Sony denies it. Denying the price cut is called effective marketing.

This message has been edited since posting. Last time this message was edited on 9. July 2009 @ 23:16

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9. July 2009 @ 23:44 _ Link to this message    Send private message to this user   
Originally posted by lxhotboy:
Truth be told Sony isnot going to tell the world they are going to drop the price of the PS3. I am ready for it to happen but really, If they announced they would drop the price with a PS3 that was cheaper and had a bigger HD then a lot of people wouldnot buy the PS3's that are already in stores and still in Sony's warehouse. They need to clear as much of their inventory as possible on the old PS3 before releasing the slim. Some will still want the original models regardless. Microsoft did the same remember? They denied a price cut on the Xbox 360 and then it happened. But not until they were ready to confirm the price to the world.

Its coming. Its coming soon no matter how much Sony denies it. Denying the price cut is called effective marketing.
Yep just like they denied the slim PS3, When Sony Denies things it usually means its going to happen.
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10. July 2009 @ 01:10 _ Link to this message    Send private message to this user   
the PS3 architecture requires superior coding than the 360 to out pace it the trouble is the 360 can do so much with simplistic coding the whole industry favors the 360 still. Sony bit off more than they can chew making the PS3 hardware so damn complex that the industry can not easily use it.

The Saturn had a hard enough time with coding between the market being tried of the sega brand and sega being anal about getting out help with said coding it was the end for the Saturn, the PS3 is doing alot better and should out pace the 360 in a couple more years simply because the 360 is getting old, if the "next box" is as easy to code for as the 360 the PS3 will be dead in the water......


The hardware makers should damn well know parallel processing is a niche still in the computer industry much less gaming, they would be better off sticking to today's tech that's a bit beefier than most than trying to do something so new no one really wants to do anything with it.....


The PS3 would be rocking if it had a 4 core 3.XGhz+ CPU, 12MB cache(3MB each), on a 256 or 512 bit bus running at a solid non bottle necking bus(1XXX?) give it 512MB or even 1GB of solid DDR5 for video processing and make sure the GPU is not dragging the system down and vice versa, or give it 3GB of ramm that is sahred with teh video make it all a eaqaule porpsision so devs can use what they need, would have been alot easier to shrink this down to onto one board than fck about with someones pet project...I mean the cell tech....seriously what benefits dose it have that is not out done with more standard tech that might consume a nano watt more energy...........

This message has been edited since posting. Last time this message was edited on 10. July 2009 @ 01:18

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10. July 2009 @ 01:28 _ Link to this message    Send private message to this user   
Originally posted by ZippyDSM:
I mean the cell tech....seriously what benefits dose it have that is not out done with more standard tech that might consume a nano watt more energy...........
now now thats what we have the 360 mini oven for. i was going to play the saturn is like the ps3 card but you know people jump on that like a Chinese man on rice.

Sony shot themselves in the foot on this one, so the same could be said about the 360. its not about units sold its about $$$ made anyone in the biz knows that.

Sony has to lower the price its either that or they'll be on the top of the Console woos right there with Sega. it wouldn't surprise me if Apple was the next contender for the games market. we lost Sega and got MS we lose Sony we get Apple.

it wouldn't be bad either, if you look at it right apple has had exp with priporitory hardware.

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This message has been edited since posting. Last time this message was edited on 10. July 2009 @ 01:29

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10. July 2009 @ 01:49 _ Link to this message    Send private message to this user   
Originally posted by lxhotboy:
If they announced they would drop the price with a PS3 that was cheaper and had a bigger HD then a lot of people wouldnot buy the PS3's that are already in stores and still in Sony's warehouse. They need to clear as much of their inventory as possible on the old PS3 before releasing the slim.
100 percent correct. They need to phase out the models sitting in their warehouses (hence the MSG4/KZ2 bundle) before they would ever even consider acknowledging the price drop. Why would a consumer buy the console for $400 now when they could wait 5 weeks and get it for $300? Even impulse buyers will not miss out on a 25 percent price cut if they know it is coming.

This message has been edited since posting. Last time this message was edited on 10. July 2009 @ 01:50

lxhotboy
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10. July 2009 @ 05:05 _ Link to this message    Send private message to this user   
Quote:
now now thats what we have the 360 mini oven for. i was going to play the saturn is like the ps3 card but you know people jump on that like a Chinese man on rice.

Sony shot themselves in the foot on this one, so the same could be said about the 360. its not about units sold its about $$$ made anyone in the biz knows that.
You know you are right. Honestly i dont know for sure about the sega saturn road but i do put it into my equation as well for we dont truely know if they will ever figure out how to code effectively for the PS3. I honestly hope they do but that is something that Sony needs to be working on night and day to get a devkit out to developers that will show the true power,RUMORED, to be capable of the console. Maybe they already have something as good as gold in the works or maybe they dont. Who truely knows.

Then you look at Microsoft who did exactly what you said. They shot themselves in the foot as well. Come on now you have a Billion dollar company who releases a console with a major flaw for gamers who like to put in long hours on a console. Learning is not that hard if you do your homework. Even Sony's original PS had issues with heat. I know of several instances were launch PS were played for long hours and the consoles malfunctioned with lens problems, this still was not as big an issue as the RROD but Sony admitted the problem and fixed the PS that my friend had for free. After that he never had any problems when having his PS on for more than 24 hours while playing. I think it happened around the time resident evil was released on PS. Microsoft really has no excuse for the mistake. Heat in these consoles should be one of the first test that any company checks out especially when they want to use a console to be the center of your media entertainment and know people are going to put long hours on it. What the hell were they thinking? Besides lets get this thing on shelves.

Could you imagine if a car companies ignored the issue of keeping a engine and other parts cool enough to run for long hours at a time. Could you imagine if they said, "Well, you can only drive these things for about 30 miles and then you need to cut them off and let them rest." LMAO Heat is an issue with anything built mechanically or electronic you got to check it out and do the testing before you release it to the consumers. Even the iphone has heat issues. Not saying I recommend leaving a phone in the car in the summer but then again you know its going to happen so plan for it.

This message has been edited since posting. Last time this message was edited on 10. July 2009 @ 05:13

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10. July 2009 @ 12:31 _ Link to this message    Send private message to this user   
Quote:
Originally posted by DXR88:


now now thats what we have the 360 mini oven for. i was going to play the saturn is like the ps3 card but you know people jump on that like a Chinese man on rice.

Sony shot themselves in the foot on this one, so the same could be said about the 360. its not about units sold its about $$$ made anyone in the biz knows that.

Sony has to lower the price its either that or they'll be on the top of the Console woos right there with Sega. it wouldn't surprise me if Apple was the next contender for the games market. we lost Sega and got MS we lose Sony we get Apple.

it wouldn't be bad either, if you look at it right apple has had exp with priporitory hardware.
Its like it but there are 3 huge differences, the PS3 is doing well enough outside japan( yes it dose not compare to the PS2 but then what dose.... 2 they are working hard to get the coding knowable and kits to the developers), 3 its getting games made for it, hell its chosen over the PC to dev too.


the only real problem with the PS3 is price, you knock 100-200 off it and it will do as well as the 360 because people want the other console to fill out their library with. Now if it was easy to code for exclusivity could come into play and sony could be driving the industry but alas that's where they shot themselves in the foot, unlike sega that removed theirs with a rocket.

Quote:
You know you are right. Honestly i dont know for sure about the sega saturn road but i do put it into my equation as well for we dont truely know if they will ever figure out how to code effectively for the PS3. I honestly hope they do but that is something that Sony needs to be working on night and day to get a devkit out to developers that will show the true power,RUMORED, to be capable of the console. Maybe they already have something as good as gold in the works or maybe they dont. Who truely knows.

Then you look at Microsoft who did exactly what you said. They shot themselves in the foot as well. Come on now you have a Billion dollar company who releases a console with a major flaw for gamers who like to put in long hours on a console. Learning is not that hard if you do your homework. Even Sony's original PS had issues with heat. I know of several instances were launch PS were played for long hours and the consoles malfunctioned with lens problems, this still was not as big an issue as the RROD but Sony admitted the problem and fixed the PS that my friend had for free. After that he never had any problems when having his PS on for more than 24 hours while playing. I think it happened around the time resident evil was released on PS. Microsoft really has no excuse for the mistake. Heat in these consoles should be one of the first test that any company checks out especially when they want to use a console to be the center of your media entertainment and know people are going to put long hours on it. What the hell were they thinking? Besides lets get this thing on shelves.

Could you imagine if a car companies ignored the issue of keeping a engine and other parts cool enough to run for long hours at a time. Could you imagine if they said, "Well, you can only drive these things for about 30 miles and then you need to cut them off and let them rest." LMAO Heat is an issue with anything built mechanically or electronic you got to check it out and do the testing before you release it to the consumers. Even the iphone has heat issues. Not saying I recommend leaving a phone in the car in the summer but then again you know its going to happen so plan for it.

The over heating issue and DRE on the PS2 are 2 or really 3 serrate issues, overheating was due to the layout of the V1-3 revisions , V4+ had better heat dispersion(heat sink was placed.... ABOVE the board instead of below), then you had DREs crop up on their larger 2nd or 3rd lens unit, it came up randomly but was due to cheap manufacturing, the next big DRE issue was from the new smaller laser unit found in the first slim models. Some revisions never had DRE issues least until the unit hit 5+ years of age. Its a hodgepodge of issues that they tried to fix, MS has basically ignored the easy break ovens issues time and time again even the new fix aint much of a fix....
varnull
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10. July 2009 @ 12:42 _ Link to this message    Send private message to this user   
Actually zip.. M$ were very interested in the overheating issue from almost day 1 .. In my time as an xbox site admin I was in communication with a senior member of the M$ console division who was very interested in the liquid cooling mods carried out by our members to prolong the life of the console and to cut it's noise.. Unfortunately it was too expensive on a unit basis to implement.. I guess if it had been viable they would have run with it and the 360 would have been a groundbreaking monster console instead of an rrod mini oven (great description BTW) that breaks all noise records.
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10. July 2009 @ 13:01 _ Link to this message    Send private message to this user   
Jeez, my X360 has never RRODed (falcon model) and with the NXE playing games off the HDD runs cooler and much quieter. The PS3 isn't free either from breakdown problems that even aren't acknowledged by Sony and if you don't think it's cheaply made you haven't seen the insides of it. So can we please just shut up about it for once?

Judging from what Varnull wrote I gather we're gonna be seeing some pretty sophisticated form of cooling solution in the next console gen. You sure as hell won't be getting full 1080p without it.

Its a lot easier being righteous than right.

DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

This message has been edited since posting. Last time this message was edited on 11. July 2009 @ 03:16

varnull
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10. July 2009 @ 13:06 _ Link to this message    Send private message to this user   
I doubt it.. they will just stick more fans in and let them overheat like they have this gen. They don't care about reliability... they just want the money out of your pocket..

Consoles like pc gaming are seen as a cash cow.. screw as much as possible out of the consumer for the minimum possible investment.
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10. July 2009 @ 13:28 _ Link to this message    Send private message to this user   
It's still gonna involve heat pipes in some manner.

Its a lot easier being righteous than right.

DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD
 
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