According to the midyear report issued by the Digital Entertainment Group (DEG), sales of Blu-ray titles rose considerably so far in 2009, helping to reduce overall losses to the industry as prerecorded entertainment sales dropped 3.9% over last year. Sales of Blu-ray titles were up 91 percent, totaling $407 million. Additionally, rentals of Blu-ray titles also rose, with revenue from rentals ... [ read the full article ]
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Like everything, it is about cost. I know plenty of persons who spent a small fortune on a great HD system that balk at buying BR disks. They aren't going to sell much over the list price on a DVD. They (normal DVDs) have sunk to a price that people will actually buy them. 10 is a good price for a vintage BR disk.
The media mafia hoped to make a killing on these. So far the only ones that profitted are the ones that made the TVs and possibly cable companies. They could have easily have upped the quality of the DVDs. I have heard compressed BRs are about 9g. However, the idea of HD was to rip off the consumer. Sony payed off several movies compaies to come onto their camp. I hope they are satisfied!