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Ubisoft sees giant slide in sales
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The following comments relate to this news article:
article published on 18 May, 2010
Ubisoft, the games publisher behind the new "always on" DRM, has disappointed investors this week, reporting an almost 18 percent slide in revenue for the fiscal year.
For the year, the company posted sales of $1.1 billion, and a net loss of $54 million.
The loss was mainly due to increases in R&D, which rose to $376 million, up 36 percent year-on-year.
Ubi says its top selling ... [ read the full article ]
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AfterDawn Addict
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19. May 2010 @ 00:48 |
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HEHE...serves them right! Maybe if they didn't spend so much on pissing off customers, they would have made a profit!
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Junior Member
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19. May 2010 @ 01:22 |
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"We forecast a return to profitable growth in 2010-11 with positive cash flow generation, driven by a games line-up that is more closely tailored to growth segments and based on strong franchises"
I forecast that 2010-11 will not be much better than 2009-10.
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AfterDawn Addict
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19. May 2010 @ 02:40 |
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"We forecast a return to profitable growth in 2010-11 with positive cash flow generation, driven by a games line-up that is more closely tailored to growth segments and based on strong franchises"
Does that mean they are removing always-on DRM?
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patrick_
Junior Member
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19. May 2010 @ 07:24 |
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So the new DRM reduced piracy 5% and sales 50%? That's what happens if some lousy manager doesn't understand his job. It's common sense that one should only try to reduce piracy if doing so will improve sales. Piracy that doesn't affect sales, equals free publicity.
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davidike
Suspended permanently
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19. May 2010 @ 09:19 |
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not surprising given how anti consumer this company is at lumbering restrictive DRM onto all their products, but they'll just blame piracy and use ever more restrictive DRM.
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gnovak1
Member
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19. May 2010 @ 13:39 |
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It's hard to determine the reasons for lack of sales. Assassins Creed sold well even with the DRM. How many younger people who play games really know what DRM even is?
I'm curious to see what impact this DRM move will have on their sales. I just dont think it will be significant.
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Ragnarok8
Member
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19. May 2010 @ 19:03 |
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Originally posted by gnovak1:
It's hard to determine the reasons for lack of sales. Assassins Creed sold well even with the DRM. How many younger people who play games really know what DRM even is?
I'm curious to see what impact this DRM move will have on their sales. I just dont think it will be significant.
It's unfortunate, but I think you're partially correct. A lot of people in the main population (probably youths and older adults) might not know too much about what DRM is and will continue to buy products with them regardless.
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AfterDawn Addict
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20. May 2010 @ 00:16 |
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Originally posted by Ragnarok8:
It's unfortunate, but I think you're partially correct. A lot of people in the main population (probably youths and older adults) might not know too much about what DRM is and will continue to buy products with them regardless.
I'm not sure about that...all it takes is one saturday afternoon without internet to teach someone the evils of always-on DRM. If you look at the numbers, the NA region (where internet connections tend to be more reliable and fast than the average for the rest of the world) had higher sales...this is either because the NA region has more PS3s and 360s (no always-on DRM on those), or because the PC users have (so far) been lucky enough to have few issues.
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kubapolak
Junior Member
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20. May 2010 @ 21:37 |
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good
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darthya
Inactive
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21. May 2010 @ 12:03 |
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i think their sales decline is directly related proportionate;y tp their implemantation of DRM.
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Junior Member
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24. May 2010 @ 15:07 |
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So all that money they spent developing that always-on DRM was wasted after the crack was released. Plus the servers that host the DRM. Plus the guys ass they had to pull the piracy numbers out of. Their next DRM is going you to require a FBI agent to stand over you while you play.
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0110111101101101
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AfterDawn Addict
1 product review
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25. May 2010 @ 04:34 |
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Originally posted by cdxanti:
So all that money they spent developing that always-on DRM was wasted after the crack was released. Plus the servers that host the DRM. Plus the guys ass they had to pull the piracy numbers out of. Their next DRM is going you to require a FBI agent to stand over you while you play.
Don't feel to sorry for them...the drm was probably stolen just like all the other drm schemes.
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