It appears that Apple has been hiring gaming execs away from Activision and Nintendo, and it seems the company is ready to make a stronger push into the gaming world via its iOS devices.
Apple has hired Nintendo UK communications head Rob Saunders and Activision's European PR director Nick Grange, and may be searching for more execs.
Saunders oversaw the PR for gaming consoles, notably ... [ read the full article ]
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It makes perfect sense...apples are for people who don't care about technology and nintendos are for people who don't care about video games. Considering that video games are a form of technology, I couldn't think of a better match. Heck, their products even look similar in style (that cheap white plastic look).
Activision does not fit as well...they make a couple of decent games, but it is mostly crummy movie-based games and about a million guitar hero titles...and you know that the guys writing the games didn't choose to make that crap.
I can't see any serious gaming going on with the ipad or iphone. If I play a game on my phone it's because I'm in line at the DMV or in a waiting room somewhere.