Amazon has announced today it will begin selling an ad-subsidized Kindle reader for $114, a full $25 discount off the regular price for the latest generation of Wi-Fi e-readers.
The new "Kindle with Special Offer" will, as promised, give consumers special offers and will also show ads as screensavers when you are not actively using the device.
A few of the "Special Offers" are actually ... [ read the full article ]
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From what I read it is only going to display ads on the screensaver and the home page. I only see the screensaver when I am turning it on and only go to the home page when I want to change the book that I am reading so that does not sound very obtrusive. I think they should have went to $99 though for an ad supported version if not less.
I ran the Opera browser for a while in ad supported mode back before it was free and they only displayed a small ad, less than what you see on many web sites.
I just wonder how they are going to get the ads on your Kindle? I leave my wireless turned off unless I am buying a book to increase the battery life, so unless they do it during that brief time, it would be hard to push down new ads. I already have a Kindle so it really doesn't matter to me, but I like that they offer the option of getting a cheaper version if you are willing to put up with some ads. If you don't, then pay the $25 more to avoid them.
