'Re-built from the ground up', but professionals are not impressed.
Apple recently released Final Cut Pro X, the newest version of its mega-popular Final Cut Pro series of video editing software. After its unusually low-key announcement, reviews started to flood in with many of them painting a less-than-rosy picture of the new 64-bit video editing suite.
The $299 Mac App Store product ... [ read the full article ]
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They knew the iPhone4 had antenna issues before they started the production run, but it was released (and there still isn't a fixed version). Standard apple policy; release a broken product because people will buy it anyway, and most will just deal with it and lie to themselves about how great it works, and about how their tablet has "the whole internet" in spite of having no flash support.
Final Cut Pro 7 was trash, so it is hardly surprising that Final Cut X is trash. The "pro" in the name is a joke; this software is like Pinnacle for the Mac...amateur BS that can't do as much as freeware, and which has terrible generation effects in spite of being digital. No self respecting professional would use this crap; not when Adobe Premier offers similar amateur-level operation plus more options, many true "pro" features, and minimal generation effects.
Why would they make a newer version but not include things in past versions? Talk about going backwards. I would be unhappy as well when there's a new version you expect it to include everything in the past version plus new things. I can't believe Apple was expecting this to fly.
It's pretty bad when Mac folks were talking/rumor-ing about this potentially blowing before its release. Then 'talk' of bugs & such upon release... sounds like the days of M$ OS releases.
Originally posted by LordRuss: It's pretty bad when Mac folks were talking/rumor-ing about this potentially blowing before its release. Then 'talk' of bugs & such upon release... sounds like the days of M$ OS releases.
The way I see it, Apple did a very bold thing in restarting from scratch just like they did when they switched to Intel chips.
I recently asked an Adobe representative why they haven't switched to a more efficient node based interface for AE. His answer was that the user base wouldn't stand for a major change like that.
So AE will be doomed to stay static while Nuke will continue to advance.
Final Cut Pro hasn't been a big money maker for Apple. They can afford to make a major change. In this case rebuilding the software to take full advantage of the Mac architecture. In time the unhappy people will come around to the change in the gui (it's really quite revolutionary).
What are the options?
Avid or Premiere?
I can't see professionals switching to Premiere in droves (though I think it highly underrated) and the Avid users will always be Avid users (it's great software).
Also look what Apple did with Shake. That was a real shocker.
Finally, Apple's greatest asset is it's reputation for customer satisfaction. Of course they will refund the money, it's good business.
Originally posted by robertmro: The way I see it, Apple did a very bold thing in restarting from scratch just like they did when they switched to Intel chips.
I recently asked an Adobe representative why they havent switched to a more efficient node based interface for AE. His answer was that the user base wouldnt stand for a major change like that.
So AE will be doomed to stay static while Nuke will continue to advance.
Final Cut Pro hasnt been a big money maker for Apple. They can afford to make a major change. In this case rebuilding the software to take full advantage of the Mac architecture. In time the unhappy people will come around to the change in the gui (its really quite revolutionary).
What are the options?
Avid or Premiere?
I cant see professionals switching to Premiere in droves (though I think it highly underrated) and the Avid users will always be Avid users (its great software).
Also look what Apple did with Shake. That was a real shocker.
Finally, Apples greatest asset is its reputation foMtor customer satisfaction. Of course they will refund the money, its ood business.
Apple had no choice. Motorola was pretty much at the end of CPU manufacturing.
So giving Apple thumbs up is BS.
Jeff
