In 2010, Sony began a new marketing campaign that included comedic actor Jerry Lambert as Kevin Butler, an alleged Sony VP of whatever the company was marketing in that ad.
The character and the ads were an instant hit, and Sony has stuck with them ever since, letting Butler introduce most new features and items for the PlayStation 3. In September of last year, Lambert took a job with ... [ read the full article ]
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That answers that question one and for all "The company said Kevin Butler is their intellectual property" Sony believes they can own people. How do they get away with saying things like that. Ah massive amounts of money lets you do anything you want.
Sorry guys I forgot.
Originally posted by xminus: That answers that question one and for all "The company said Kevin Butler is their intellectual property" Sony believes they can own people. How do they get away with saying things like that. Ah massive amounts of money lets you do anything you want.
Sorry guys I forgot.
Kevin Butler is a character, not a person. Jerry Lambert may make up most of who Kevin Butler is, but as long as the style of the PS3 materials featuring him isn't copied, there's no problem. The Bridgestone ad had him acting somewhat the same way and ended up mentioning a competing console. Whether that was ignorance or stupidity, it's still potentially damaging. He's appeared in several other ads since too, so it's not him working with anyone else that's a problem.
custom built gaming pc from early 2010,ps2 with 15 games all original,ps3 500gbs with 5 games all original,yamaha amp and 5.1channel surround sound speakers,46inch sony lcd smart tv.
"playing a Wii will confuse consumers and hurt the brand"
Another reason I hate Sony.. We are al mindless sheep who choose what console we are going to buy and enjoy by whatever fictional character is portrayed to us as "Cool" playing it.
well I guess if Kevin Butlers doing it why the hell arent we? Time to go get a new pair of boxers that read "WWKBD?"
