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HTC kills off 'Quietly Brilliant' tagline
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The following comments relate to this news article:

HTC kills off 'Quietly Brilliant' tagline

article published on 27 March, 2013

HTC is preparing to kill its long-standing "Quietly Brilliant" tagline, as new CMO Benjamin Ho wants to refresh the image of the struggling brand. Ho says the company has not "been loud enough" in the past, but will need to be now if it wants to compete against market leaders Samsung and Apple. Moving forward, and starting with the new flagship HTC One, the company will use marketing ... [ read the full article ]

Please read the original article before posting your comments.
Posted Message
A5J4DX
Senior Member
_ 		27. March 2013 @ 16:30 _ Link to this message    Send private message to this user   
was cool...
[ + quote]
Taalen
Junior Member

1 product review
_ 		28. March 2013 @ 06:47 _ Link to this message    Send private message to this user   
Admittedly it was a bit of a mixed signal...

Turn phone on...

"Quietly Brilliant" appears on the screem, and then BLING BEEB BADEBEEEEEB.
[ + quote]

This message has been edited since posting. Last time this message was edited on 28. March 2013 @ 06:47
LightTrench
Newbie
_ 		29. March 2013 @ 02:23 _ Link to this message    Send private message to this user   
Originally posted by Taalen:
 Turn phone on...

"Quietly Brilliant" appears on the screem, and then BLING BEEB BADEBEEEEEB.
Yep, I know what you mean.
[ + quote]
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