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Report: 0.15 percent of mobile users made 50 percent of all in-app purchases
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The following comments relate to this news article:

Report: 0.15 percent of mobile users made 50 percent of all in-app purchases

article published on 28 February, 2014

According to the latest mobile monetization report from app testing firm Swrve, a shockingly small amount of mobile gamers account for almost the majority of all in-app purchases. In fact, just 0.15 percent of players account for about 50 percent of all in-app purchases, with these players being dubbed "whales" like counterparts in a casino that lose huge money to the house but always come back. ... [ read the full article ]

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Posted Message
lamain
Member
_ 		28. February 2014 @ 22:50 _ Link to this message    Send private message to this user   
Sure hope app developers look at this and change how to do business. I would be far more likely to spend more purchasing the whole program then I would be to buy one little piece at a time.
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nintenut
Senior Member

13 product reviews
_ 		1. March 2014 @ 00:58 _ Link to this message    Send private message to this user   
Sounds like a sustainable business model.
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xnonsuchx
Senior Member
_ 		2. March 2014 @ 06:52 _ Link to this message    Send private message to this user   
And, as usual, iOS users are more willing to pay than others.
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hearme0
Senior Member
_ 		3. March 2014 @ 16:28 _ Link to this message    Send private message to this user   
1.5% is a LUCKY figure considering in-app purchases are predatory and a massive WASTE and those that consciously pay for in-apps are bafoons! It's also a lucky figure at 1.5% because it's no doubt KIDS that make those purchases and the parents don't often feel like contesting the charge.
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This message has been edited since posting. Last time this message was edited on 3. March 2014 @ 16:29
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