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Activision buys 'Candy Crush' maker for $5.9 billion
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The following comments relate to this news article:

Activision buys 'Candy Crush' maker for $5.9 billion

article published on 4 November, 2015

Activision has acquired 'Candy Crush' maker King Digital Entertainment for $5.9 billion, betting large on the casual mobile gaming market. The selling price was $18 per share, way below the price King priced at last year went it went public, rough for most investors but still at a price much higher than what shares traded at earlier this week. Candy Crush has been in decline for most ... [ read the full article ]

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borhan9
AfterDawn Addict

6 product reviews
_ 		6. November 2015 @ 07:32 _ Link to this message    Send private message to this user   
Activision buying Candy Crush makes me wonder how they can improve it besides being able to make it compatible for gaming consoles what else can they bring??
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Bozobub
Senior Member
_ 		7. November 2015 @ 11:38 _ Link to this message    Send private message to this user   
What makes you think the reason Activision bought King Digital Entertainment was to improve anything about KDE, much less a specific product like Candy Crush? I think that's not supported by anything this article says.

Instead, Activision gets an instant entry into the "casual gaming" market, with a known name in the field and built-in, relatively large userbase. In other words, whether or not it actually works, they did it to improve Activision.
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xnonsuchx
Senior Member
_ 		7. November 2015 @ 22:18 _ Link to this message    Send private message to this user   
Why not just copy them and call it "Sugar Smash" whatever or something like that? It's not like the Candy Crush games are original...just flashy rehashes of older games.
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