Peter Mensch, who has managed many huge acts including Metallica, Muse, Snow Patrol and more, described YouTube as 'the devil' to BBC Radio Four.
Mensch argued on the programme that the model offered by YouTube to artists (placing ads around their music content) was unsustainable. "If someone doesn't do something about YouTube, we're screwed," he said. "It's over. Someone turn off the lights."
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"The model offered by YouTube to artists (placing ads around their music content) was unsustainable."
It's the same model as radio. That hasn't killed the music industry.
What a moron.
Hardly any of the revenue from music distribution goes to the artists. The musicians make money touring. Touring works because people want to seen the artists they enjoy listening to. Any "model" that gets music in front of fans so that they will want to buy concert tickets is a model that increases the amount of money artists make.
The labels and producers are the ones who lose when the revenue shifts toward concerts and away from record sales. And so they brainwash artists into thinking that the artists' fortunes are tied to the labels' and producers' fortunes.
What a mistake mentioning that the "manager of Metallica" doesn't like this.
Metallica single-handedly brought down Napster (thank Lars!) and I need to remind Metallica and EVERYONE ELSE that money for musicians is NOT made on sales of albums but on touring...PERIOD.
Let's rephrase that; An artist will make way more money on a 35 dollar T-shirt and 60 dollar hoodie being sold in the TENS of THOUSANDS than 7 cents an album and then splitting that with the record labels.
