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Sony introduces dynamic in-game ads on PS3
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The following comments relate to this news article:

Sony introduces dynamic in-game ads on PS3

article published on 4 June, 2008

Sony has announced that it will be introducing dynamic in-game advertising on the PlayStation 3 in both the UK and the US. Marketers and companies interesting in having the ads in games are now able to engage "through advertisement distribution partners" and Sony announced that IGA Worldwide was selected as the PS3's first partner. "The PS3 platform is primed to leverage the high growth ... [ read the full article ]

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Junior Member
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5. June 2008 @ 15:27 _ Link to this message    Send private message to this user   
doesn't bother me, remember on nfsu the bestbuy stores,the ads it just felt right. if they do this, they better do things right so a great game doens't become anooying
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milkyoreo
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3 product reviews
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5. June 2008 @ 17:18 _ Link to this message    Send private message to this user   
I could imagine playing Call of Duty 3... I'm driving a jeep in multiplayer, and suddenly I see a huge billboard blocking my way that says "Star Wars Force Unleashed, Coming Soon"..
BcMester
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5. June 2008 @ 17:19 _ Link to this message    Send private message to this user   
I'm with maryjayne on this one. I've quit watching TV because of the commercials (not to mention there's nothing worth watching). Now it's coming to games. I'm afraid there won't be any form of entertainment in the near future which these leeches don't destroy with their ads.

The one and only thing that would ever justify ads in a game for me is the game being FREE. Period.
Junior Member

1 product review
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5. June 2008 @ 22:36 _ Link to this message    Send private message to this user   
I don't mind the ad idea and here's why:

It has been stated that fantasy games and games where ads become obnoxious and irrelevant to the setting would be removed. If I'm playing Grand Tourismo 5... then who the hell cares. If it helps Sony off-set some of the costs for the free online service, then everyone wins. WE the consumers win as we stick with a free online service that still makes itself money for upgrades and improvements. The advertisers win, as they can strategically place ads in ways that may even be fun/interactive. Its not like you will be sitting through a 30 second coke commercial when you are loading a level... it will be put into an environment for you to either notice.. or .... NOT notice. If you don't want to see ads.. don't dwell on them while you are playing. There are billboards in REAL LIFE, and you don't HAVE to look at them if you chose not to. If you want to truly be a "savvy" consumer, then make your own decisions based on YOUR opinion and do the mature thing and ignore ads you don't care about. The ads won't take away from your gameplay as that is one of the stipulations. I'm not going to sit here and post links for evidence... use a search engine and you will see what I'm saying.

.. besides, you don't want me to FEED it to you.. or FORCE it on you.. you know....... like the ads you hate.

Even this site is FULL of ads.. many of them pop-up and obstruct your view. It didn't stop you from posting here.. or reading this did it?

Its not like this is even "new".. movies have had ads, and product placement before and DURING the movie... how many times have you seen the "hacker" of a film sitting at a flatscreen monitor that says DELL on the back? Did that ruin your movie?? If it did... are you SERIOUS?? So what if the main character drinks a Coke... It would have just been another beverage.

HOWEVER!! I do understand that in GTA.. while it does seem like a cool idea.. it WOULD take away from the "Pisswassah" ads and the other hillarious aspects of the media. But if it DID do that... do you think Take two OR rockstar games would want to add this to their game?? .. Probably not.

This message has been edited since posting. Last time this message was edited on 5. June 2008 @ 22:44

Senior Member
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6. June 2008 @ 00:14 _ Link to this message    Send private message to this user   
Originally posted by Hunt720:

Even this site is FULL of ads.. many of them pop-up and obstruct your view. It didn't stop you from posting here.. or reading this did it?

I'm pretty sure afterdawn only has pop-unders, and last I heard they only happened once a session on aD
plazma247
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6. June 2008 @ 08:54 _ Link to this message    Send private message to this user   
Does this mean that if sony control the advertising for it they can decide to give competitors adverts a worse place for advertising and give themselfs better spots.... just a thought.
BcMester
Newbie
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6. June 2008 @ 14:05 _ Link to this message    Send private message to this user   
Originally posted by Hunt720:
...Its not like you will be sitting through a 30 second coke commercial when you are loading a level...
Man I hope you're right.
lxfactor
Senior Member
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6. June 2008 @ 14:10 _ Link to this message    Send private message to this user   
Originally posted by llongtheD:
quoting a couple of the posters, "the ads might make the game seem more realistic." Damn its a shame we are becoming such victims to the constant marketing bombardment, that it makes things seem more realistic. Yet another reason I won't be buying a PS3. Sony's greed never ceases to amaze me.
well sony is in production of ps home.. which btw is going to be free. they need to pay for it some how
Junior Member
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7. June 2008 @ 10:25 _ Link to this message    Send private message to this user   
i still don't see what everybody's problem is.
as long as it doesn't interfere with gameplay, then there is no problem at all. I realize you could give a damn less about what's current and such, but honestly, does it bother you? Are you filled with the intensity of the stench of thousands of filthy sewer rats burning in a pit of pig sh*t?

and the prices should drop a little, for those of you that buy your games.
llongtheD
Suspended due to non-functional email address
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7. June 2008 @ 12:33 _ Link to this message    Send private message to this user   
@xSModder

pretty intense post, I guess your telling those of us who are a little sick of constantly having to see corporate marketing everywhere we look, that these will be news and current events? Is that what you meant by; " I realize you could give a damn less about what's current and such, but honestly, does it bother you?"
I don't think I'm just as excited as to see coporate america's latest ads for garbage or games, in my games as you.
Thundare
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12. June 2008 @ 05:54 _ Link to this message    Send private message to this user   
-_- dude lame, im seriously thats lame, (ingame action)

IM GONNA KILL *bleep* *bleep* thats sittin in a tower bout to get sniped

we interupt you to bring u a game announcement, free coffee for one hour in NY, now back to ur game, OH *bleep* *bleep*, That pice of *bleep* *bleep* add got me *bleep* *bleep* killed now i have to redo this whole level, that shot was all i needed to end it *bleep* *bleep*

This message has been edited since posting. Last time this message was edited on 12. June 2008 @ 08:02

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12. June 2008 @ 08:06 _ Link to this message    Send private message to this user   
Originally posted by Thundare:
-_- dude lame, im seriously thats lame, (ingame action)

IM GONNA KILL *bleep* *bleep* thats sittin in a tower bout to get sniped

we interupt you to bring u a game announcement, free coffee for one hour in NY, now back to ur game, OH *bleep* *bleep*, That pice of *bleep* *bleep* add got me *bleep* *bleep* killed now i have to redo this whole level, that shot was all i needed to end it *bleep* *bleep*
I see this is your second post on this site, i was pondering a reply to the first - http://forums.afterdawn.com/thread_view.cfm/672949 until i read this unnecessary slew of foul language (and what makes it worse is that this is a News Item as opposed to a general Forum Item); let's please keep the language off the Forums in future. Forum Rules are in my signature.



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This message has been edited since posting. Last time this message was edited on 12. June 2008 @ 08:07

 
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