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Blu-ray to outsell DVD by 2011, says Sony Pictures
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The following comments relate to this news article:

Blu-ray to outsell DVD by 2011, says Sony Pictures

article published on 2 August, 2008

Citing the latest market reports available, Sony Pictures Home Entertainment Asia Pacific vice president Tim Meade has confided that the company believes sales of Blu-ray Discs will beat out that of standard definition DVDs by the year 2011. According to the market reports, global sales value of BD movies will rise from 9 percent at the end of 2007 to about 25 percent of all market share ... [ read the full article ]

Please read the original article before posting your comments.
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wetsparks
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7. August 2008 @ 02:50 _ Link to this message    Send private message to this user   
Originally posted by FredBun:
I know we can go on and on about this, just for the sake of a friendly argument, and I've done this before as strange as it might seem, I'm no techie far from it, but like I said I deal with what I hear and see in the trenches, that after 3 years time if we still have a forum like this, I will love to re-visit this conversation.
The only problem with what you are saying is you are severely limited in who you talk to. Say you work at a Best Buy and talk to a couple hundred people a day. You will talk to a lot of people, but for no more than 5 minutes. You don't know if the reason they say they aren't interested in monetary, maybe they are work-a-holics and not interested in TV, not interested in movies, etc. Maybe you just have a desk job somewhere, you would just talk to the same 20-30 people every day. Either way, it isn't enough to judge by.
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ematrix
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7. August 2008 @ 03:13 _ Link to this message    Send private message to this user   
No doubt it's in the best interest of Sony that BD could surpass DVD eventually, when their company's future depends on it, but nobody can accurately predict that will actually happen, after all it's a prediction, not a fact. It's going to take much longer than a couple of years, for Blu-ray to reach worldwide masses so it could surpass DVD sales, and for BD's hardware prices around the world to be as inexpensive as DVD currently is.

Nobody knows for sure if along the way other formats and media will raise in popularity and acceptance among consumers, but movie studios and manufactures support BD not because it's the best option, but rather because currently movies on optical discs are cheaper to manufacture than on other media like flash cards, which allows larger profits from overpriced products.

A reduction in production costs doesn't translate in prices cuts for consumers on screens, players and recorders, rather will allow manufactures to profit more on their products sold. Honestly would be absurd to believe that in a couple of years 40" screens will cost under US$300, when more likely will be priced above US$800, as manufactures have hinted that you shouldn't expect dramatic price cuts in the following years.

BD players and recorders possibly, but not for sure, could cost under US$100 by 2011-2013, but it won't matter much if by then, you can't buy BD blank discs under US$1, or if BD movies are overpriced even at rentals.

Currently you can buy worldwide a lot of catalog DVD titles for US$5-10, while those same catalog titles on BD costs US$15-20 within USA, while in the rest of the world you pay US$20-30 for those BD catalog titles.

In the case of new releases, DVD titles costs US$15-25 worldwide, while some new released BD titles may cost the same than DVD within USA, in the rest of the world consumers must pay US$25-60 for each new released BD title.

Nobody is denying that Blu-ray offers more resolution than DVD, but the bottom line is that if you use the proper equipment, and regardless of what BD backers insist to say, you can achieve superb picture results from DVD. It may not be as equal as BD, but if it's close and good enough for most of the people around the world, then so be it.

Movie studios will not stop releasing titles on DVD, even if they wanted to, because that's were they're getting their worldwide big profits, which they aren't getting from BD. Rumors of the contrary are just that... rumors.

I dislike that BD backers keep insisting that everybody should jump on the BD wagon, like we didn't have a choice... guess what? We do have a choice and we're exercising it... We choose not to be blind enough to early adopt every single new format, just because they say you should, nor to be sheep in buying corporate propaganda, patronized articles, sponsored analysis and predictions, with the sole purpose to misleading consumers that you must purchase their products.
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7. August 2008 @ 03:37 _ Link to this message    Send private message to this user   
quote: The only problem with what you are saying is you are severely limited in who you talk to. Say you work at a Best Buy and talk to a couple hundred people a day. You will talk to a lot of people, but for no more than 5 minutes. You don't know if the reason they say they aren't interested in monetary, maybe they are work-a-holics and not interested in TV, not interested in movies, etc. Maybe you just have a desk job somewhere, you would just talk to the same 20-30 people every day. Either way, it isn't enough to judge by.

Sorry again, no I am not severly limited to your so called stats of me, without going into great detail which really would not matter anyway cause you will still re-argue your case and have every right to do so, I talk to people in best buy, circuit city yes, but in no means just them, I visit many blockbuster stores, computer shops, electronic stores, audio shops, unlimited amount of nieghbors and friends, my union workers at meeting which can hold several hundred people at a shot, all these are regular people, not techies, not people that must have this so called latest and best crap and have to ring thier own bell by making up stories and stats on how good this bluray crap is cause they just invested or better yet threw away there money, so yes they will loudly yell how great this stuff is and it will take over everything in due time.

What you guys forget is most of us are not that stupid, you are correct that sooner or later yes we will be forced to the change, but I do not think it will the the bluray change, in another 5 there will be something better than bluray, once these moguls realize that we are not that dumb to invest big bucks in such a minor upgrade if you want to even call it that, like I said before VHS to DVD that was a nice upgrade, this bluray crap, uh uh!

You guys can talk yourselves into this farce till your blue in the face if it makes you feel better and if it does thats great I'm happy for you, just that a bu ku amount of people do not see it that way, and wont in another 3 or 4 years, like I said before, if this topic is still around and we are all still in it, than I will gladly anounce if you guys were right or vice versa.

In the mean time lets not try and change any opinions cause niether one of us will budge anyway. And everybody knows about opinions and what they say about them lol.
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7. August 2008 @ 05:36 _ Link to this message    Send private message to this user   
Originally posted by varnull:
Odd then how I can go down my local high street and buy a newly manufactured VHS machine, considering those were "phased out" 5 years ago.
ya but how many VHS movies are still made?
the point begin I belive that the industry will seek to quicken the move to BR and drop DVD as fast as they can, instead of taking a proper 10 year cycle, who knows they might not be that organized, but its just a feeling I get since BR film prices are trying to stay under 20-30.

Copyright infringement is nothing more than civil disobedience to a bad set of laws. Lets renegotiate them.
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7. August 2008 @ 07:59 _ Link to this message    Send private message to this user   
There are 2 BluRay shelves at my Blockbuster. And hundreds of DVD shelves. When that ratio changes then they maybe will stop making DVDs but that is far into the future. I agree with FredBun change to DVD from VHS monumental. DVD to BluRay not so great. Hell, half the country or more, hasn't even got an HD TV to play one on! LOL
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7. August 2008 @ 08:12 _ Link to this message    Send private message to this user   
Originally posted by garmoon:
There are 2 BluRay shelves at my Blockbuster. And hundreds of DVD shelves. When that ratio changes then they maybe will stop making DVDs but that is far into the future. I agree with FredBun change to DVD from VHS monumental. DVD to BluRay not so great. Hell, half the country or more, hasn't even got an HD TV to play one on! LOL
but price and what they are selling is th key here, in 5 years you will have under 500$ 1080 30-40 inch TVs plus under 100-200$ BR players all the corporations have to do is stop making DVDs and people will move up and they wont even know it if its cheap.

But I gotta say if BR has not made any major moves on DVD by 010......it just might take to 019....
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7. August 2008 @ 13:19 _ Link to this message    Send private message to this user   
@zippyDSM

I'll believe $500 HD 30-40" when I see them but I don't believe they will ever be that cheap. They had to remake the TV world digital because they were practically giving away TVs and making minor profits. I don't think they'll make same mistake again. Besides, 5 yrs from now is the middle of 2013 hardly 2010! I hope you're right about the TV prices coming down. They're not coming down too swiftly at present tho. :)
HDNow
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7. August 2008 @ 13:41 _ Link to this message    Send private message to this user   
Originally posted by garmoon:
@zippyDSM

I'll believe $500 HD 30-40" when I see them but I don't believe they will ever be that cheap.
720p already here:

Dynex 32" 720p LCD for $499 at bestbuy.com:

http://www.bestbuy.com/site/olspage.jsp?...d=1194052042159

Insignia 32" 720p LCD for $547:

http://www.bestbuy.com/site/olspage.jsp?...d=1203815033908

Westinghouse 32" 720p LCD for $549:

http://www.bestbuy.com/site/olspage.jsp?...d=1202650704376

In less than 5 years 1080p 32" will be $500 or less.
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7. August 2008 @ 13:53 _ Link to this message    Send private message to this user   
You failed to mention anything I would consider buying. A Real Name brand in the HD world Sony Samsung Pioneer, Panasonic etc! They are all over 1K in a 40" set. My daughter did just get a 37"Sammy LCD for $950. But all of those are also 720ps. Why would anyone buy a Bluray player and discs without a 1080p set. Hell the panny upconvert player I have does fine on my 720p sammy 40".


ematrix
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7. August 2008 @ 15:55 _ Link to this message    Send private message to this user   
I agree with garmoon and FredBun, no point repeating it.

It's absurd that by 2011 40" screens will cost under US$500, it simply won't happen, we could hope that but it won't be... yes, there are screens that are cheaper that others, but what's the point in investing on them, if they provide a crappy picture worthy of a VHS or VCD movie?... there's a reason why they are cheaper.

The reason why prices for BR movies are trying to stay under US$20-30, and that within USA, is because otherwise people wouldn't be buying them. If Blu-ray was indeed gaining popularity and acceptance among consumers, as they keep insisting on their corporate propaganda, patronized articles, sponsored analysis and predictions, then there will be no needed to lower their prices.

Also that's why they still charge US$15-25 for new releases on DVD, because DVD is very popular and accepted by consumers, and they have no need to sell them cheaper. I could walk into any store that sells or rents movies, and at most they will have 50 BD discs availible, but they will have thousands of DVD discs for sale or rent.

Finally the world is lightyears away from accepting Blu-ray, and if BD is not being widely accepted within USA, and it's mainly rejected by the rest of the world, then the format is doomed to became the LD of the 21st century. In the other hand DVD is well established and very popular among consumers worldwide, it's the VHS of the 21st century, and it's going to take a new revolutionaty format to displace it, but Blu-ray is not such format.
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7. August 2008 @ 17:03 _ Link to this message    Send private message to this user   
Originally posted by ematrix:
I agree with garmoon and FredBun, no point repeating it.

It's absurd that by 2011 40" screens will cost under US$500, it simply won't happen, we could hope that but it won't be... yes, there are screens that are cheaper that others, but what's the point in investing on them, if they provide a crappy picture worthy of a VHS or VCD movie?... there's a reason why they are cheaper.

The reason why prices for BR movies are trying to stay under US$20-30, and that within USA, is because otherwise people wouldn't be buying them. If Blu-ray was indeed gaining popularity and acceptance among consumers, as they keep insisting on their corporate propaganda, patronized articles, sponsored analysis and predictions, then there will be no needed to lower their prices.

Also that's why they still charge US$15-25 for new releases on DVD, because DVD is very popular and accepted by consumers, and they have no need to sell them cheaper. I could walk into any store that sells or rents movies, and at most they will have 50 BD discs availible, but they will have thousands of DVD discs for sale or rent.

Finally the world is lightyears away from accepting Blu-ray, and if BD is not being widely accepted within USA, and it's mainly rejected by the rest of the world, then the format is doomed to became the LD of the 21st century. In the other hand DVD is well established and very popular among consumers worldwide, it's the VHS of the 21st century, and it's going to take a new revolutionaty format to displace it, but Blu-ray is not such format.
30-40 inchers are going for 800-2K in 3 years the bottom bands will hit 500 in 5 years most brands will be in the 500-1200 mark, and under 30 will be 300 or less.


In 5 years there's a 70%+ chance the market will be right for BR to take over for DVD, assuming BR expands its market "some" by 010-011, in 2 years time if BR has not tripled its market by then it will take to it to the mid or alter half of the 01X decade for BR to replace DVD.

What I am getting at price more than anything will help BR grow, if its cheap BR will grow well but its not going to be cheap enough to start for another 2 years.
13thHouR
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8. August 2008 @ 05:01 _ Link to this message    Send private message to this user   
Originally posted by zippyDSM:
30-40 inchers are going for 800-2K in 3 years the bottom bands will hit 500 in 5 years most brands will be in the 500-1200 mark, and under 30 will be 300 or less.

In 5 years there's a 70%+ chance the market will be right for BR to take over for DVD, assuming BR expands its market "some" by 010-011, in 2 years time if BR has not tripled its market by then it will take to it to the mid or alter half of the 01X decade for BR to replace DVD.

What I am getting at price more than anything will help BR grow, if its cheap BR will grow well but its not going to be cheap enough to start for another 2 years.
they powers that be want us to all adopt the DRM of HDMI so they can dictate to us what we are allowed to do with the signal so expect the MPAA to start releasing the big titles to blu-ray only from next year zippy. hey what a great way to sell more manufacturers products though, block all signals to normal TV's it's kinda like what they do with format shifting, every 10 years make a new format laden it with DRM then block you from transferring the media you already own to the new format, i think it's called money for old rope.......


MPAA: Don't limit our ability to close analog outputs
Quote:
The Motion Picture Association of America took its crusade for selectable output control (SOC) to the next level on Thursday, responding to critics in the FCC's proceeding on the matter. The MPAA's July 31 filing takes particular exception to suggestions that the agency lift its prohibition on SOC on a two-year trial basis, and makes it clear that the group won't take kindly to other limitations, either. If consumers want to see movies on TV earlier than they appear on DVD, the MPAA says, they had better be willing to allow movie studios to remotely shut down some cable box outputs.
No trial period

In early June the FCC granted the MPAA a proceeding on its waiver request. SOC lets video distributors close down analog outputs on broadcasts to block the so-called "analog hole" that MPAA fears can be easily accessed by movie pirates. This security will, in turn, encourage Hollywood studios to partner with cable companies and release early-run studio films to TV, with the guarantee that the movies will pass only over protected digital links such as those that use HDCP.

"The Petitioners' theatrical movies are too valuable in this early distribution window to risk their exposure to unauthorized copying," MPAA wrote to the FCC. "Distribution over insecure outputs would facilitate the illegal copying and redistribution of this high value content, causing untold damage to the DVD and other 'downstream' markets."

Now MPAA also warns that a "calendar-based restriction" on SOC would be impractical, "and fail to provide the regulatory certainty" that movie studios will need to negotiate with cable companies for the fast transfer of early run movies to TV.
Vague hysteria

Ars construed from this language the possibility that MPAA wants SOC in order to limit the future ability of consumers to copy or record early run movies when they appear on TV. I even had at it with several representatives of the trade association in a recent interview, which, not surprisingly, drew different reactions across the blogosphere.

"What the MPAA is clearly trying to do here is start releasing movies on TV before they're available on DVD," declared Techdirt's Mike Masnick in a commentary on the exchange, "but wants to do so in a way that users won't be able to record on their DVRs (though, they hardly come out and say that)."

On the other hand, Content Agenda's Paul Sweeting takes me to task for making the MPAA come off as "vaguely hysterical (or worse)." Sweeting points out that at present it's pretty difficult to make permanent copies of VOD/PPV fare. He predicts that the early HD VOD offerings that the studios would like to release will similarly come with 'copy-never' or 'display only' flags.

"The use of SOC by the studios would not deny consumers a right they presumptively have, or a capability they currently enjoy," Sweeting concludes. "The issue for the studios is whether unprotected outputs could be used to record the early-release content in ways that are not currently permitted and then use that recording as the source for additional unauthorized copies."
Uncheck our authority

MPAA's latest filing does not focus on this debate, but on the conditions that various commenters have proposed for the waiver. The trade group wrangles with two parties that express concern that the cable companies not be allowed to use SOC in an unsupervised fashion, these being The Digital Transition Licensing Administrator (DTLA) and TiVo.

DTLA helps coordinate digital copy protection standards for the so-called "5C" manufacturing group (Toshiba, Intel, Matsushita, Sony, and Hitachi). It is skeptical of the plan and warns that SOC "cannot be left to the unfettered discretion of content owners and MVPDs [cable companies]. Such unchecked authority places far too much power in the hands of content owners, to the potential detriment of all other equally-important stakeholders."

DVR maker TiVo extends this argument to propose specific limits on the waiver. The company writes that whatever new service comes out of MPAA's proposal, it should not be able to disable any protected digital outputs approved by CableLabs, the cable industry's R&D group. "Consumer electronics manufacturers such as TiVo have made significant investments and brought innovative devices to market in reliance on the standards created by CableLabs," TiVo suggests.

MPAA says that there is "no demonstrated public interest need" for this. "For the new business model the Waiver would make possible, Petitioners and MVPDs should have the flexibility to use the technologies that are best suited to serve the needs of their mutual customers, while balancing the need to protect their content," the trade association writes.

TiVo also asks that if the MPAA receives its SOC waiver, it be limited to a 120-day period "between theatrical release and home media release." No again, MPAA insists, arguing that different movies have different release patterns, based on their popularity. "There is no compelling need to establish an arbitrary, fixed window for the proposed new Services," MPAA writes. "In fact, there are compelling marketplace statistics that demonstrate such a regulatory limitation is unnecessary."
Down the analog hole

The MPAA's filing also responds to the comments of Public Knowledge and seven other organizations. PK's filing expressed skepticism that the "analog hole" problem really requires this waiver.

"Evidence which the MPAA has relied on in the past to demonstrate the dangers of the 'analog hole' is unreliable and inapposite," the groups charge. "In the complete absence of evidence, there is no reason to believe that additional, costly, restrictive technologies are needed."

MPAA answers, in so many words, that the fears of its own member studios make the need for the waiver self-evident. "The fact that almost no movies are made available to MVPDs pre-DVD release is clear and convincing evidence that the analog hole is an impediment to the early window release of high-value content," the MPAA concludes. The association has pressed its Petition for Expedited Special Relief on behalf of Paramount Pictures, Sony Pictures, Twentieth Century Fox, Universal City Studios Walt Disney Studios, and Warner Brothers.

and these are the ppl that want to screw us all over "Paramount Pictures, Sony Pictures, Twentieth Century Fox, Universal City Studios Walt Disney Studios, and Warner Brothers. "

The MPAA's reply-to-comments on its waiver request PDF click me

This message has been edited since posting. Last time this message was edited on 8. August 2008 @ 05:16

ematrix
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8. August 2008 @ 05:49 _ Link to this message    Send private message to this user   
Zippy, you contradict yourself... first you said that in 5 years time, 1080p TV screens will be about US$5-6 an inch, therefore you're saying that a 40" screen will cost under US$300, and I'm having a hard time believing that will actually happen, even in 5 years... hell, even now that are becaming obsolete, 27" and larger CRT TVs are sold above US$300.

Now you're saying that only screens under 30" will sell for US$300 or less, but 30" to 40" screens will sell at US$500-1200... now that's more realistic, yet i doubt a real name brand (Sony, Samsung, Pioneer, Panasonic) will ever sell a 1080p 40" screen at US$500-600, even in 5 years... most likely will be priced for around US$800.

You have to consider also that the prices we are talking about, are for consumers within USA, but people in the rest of the world have always paid almost twice for the same stuff. For instance, a 40" screen that is sold for US$1200 in USA, is currently sold for US$2000 in other countries.

If you add up that also Blu-ray players and movies, are sold in other countries at much more expensive prices than in USA, then consider that if a lot of people in USA think that isn't worth spending money in equipment so they could view BD movies, the scenario is even worse for people in the rest of the world.

Maybe in 5 years the USA market will be adecuate for Blu-ray, when most US homes will have a HDTV set, and if a new revolutionary format doesn't arrise by then; but that will not be the case for the rest of the world, and not to the extend to take over DVD, specially globally, because it's lightyears from achieving worldwide acceptance, popularity and consumption.

I really doubt that Blu-ray will triple its US market in 2 years, but even if Blu-ray expands its market within USA, it won't make any difference if it keeps beign ignored and rejected by the global population, and it will be doomed to a niche market for a few countries in the world.

PS: Movie studios will not release titles on BD exclusively, they need the income and profit from billions of DVDs sold globally, and it will be suicidal to do the contrary.

This message has been edited since posting. Last time this message was edited on 8. August 2008 @ 06:01

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8. August 2008 @ 07:38 _ Link to this message    Send private message to this user   
Originally posted by ematrix:
Zippy, you contradict yourself... first you said that in 5 years time, 1080p TV screens will be about US$5-6 an inch, therefore you're saying that a 40" screen will cost under US$300, and I'm having a hard time believing that will actually happen, even in 5 years... hell, even now that are becaming obsolete, 27" and larger CRT TVs are sold above US$300.

Now you're saying that only screens under 30" will sell for US$300 or less, but 30" to 40" screens will sell at US$500-1200... now that's more realistic, yet i doubt a real name brand (Sony, Samsung, Pioneer, Panasonic) will ever sell a 1080p 40" screen at US$500-600, even in 5 years... most likely will be priced for around US$800.

You have to consider also that the prices we are talking about, are for consumers within USA, but people in the rest of the world have always paid almost twice for the same stuff. For instance, a 40" screen that is sold for US$1200 in USA, is currently sold for US$2000 in other countries.

If you add up that also Blu-ray players and movies, are sold in other countries at much more expensive prices than in USA, then consider that if a lot of people in USA think that isn't worth spending money in equipment so they could view BD movies, the scenario is even worse for people in the rest of the world.

Maybe in 5 years the USA market will be adecuate for Blu-ray, when most US homes will have a HDTV set, and if a new revolutionary format doesn't arrise by then; but that will not be the case for the rest of the world, and not to the extend to take over DVD, specially globally, because it's lightyears from achieving worldwide acceptance, popularity and consumption.

I really doubt that Blu-ray will triple its US market in 2 years, but even if Blu-ray expands its market within USA, it won't make any difference if it keeps beign ignored and rejected by the global population, and it will be doomed to a niche market for a few countries in the world.

PS: Movie studios will not release titles on BD exclusively, they need the income and profit from billions of DVDs sold globally, and it will be suicidal to do the contrary.

fuzzy brains FTW!!

Well low brands can be as much as 30% in price compared to a high brand, so its reasonable to think you'll start having some 30-40inchers in the 300-600 range, in 5 years, "foreign BR troubles are foreign" meaning that as long as the media industry focuses on BR in 5 years they can end DVD production in mass for the US market forcing more BR sales, with JP and other parts of the world they can do this and move half the world to BR while using their precious region locks to sale hand outs.

Now then momentum is the key here for BR replace DVD, if BR has not gained momentum by the end of 010 then it will probably wont gain any real momentum to replace dvd either before or after 015, and that is if no real competition has come along.

In the end all it takes is the right of amount of corporate attention and it can be done, consumers will buy it as long as its cheap enough.
ematrix
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9. August 2008 @ 01:36 _ Link to this message    Send private message to this user   
The problem Zippy is that why would anyone invest in a low brand screen, just because it's much cheaper than high brand screens, if they provide a crappy picture... and I'm saying this from first hand experience, and from people that have purchase low brand screens and they repent of doing so, when they get picture worthy of a VHS or VCD movie.

People keep hoping that the analog to digital switch for on the air channels in USA will make the difference, but that only means that the signal will be digital, but not HD necessarily. No doubt there's plenty HD channels, but there's still going to be much more SD channels, as any broadcaster, cable or sattelite company still lacks the strengh to provide all HD content, and for the same reason, the mayority of HD channels will still be at 720p.

My final point in this topic, is if currently HDTV screens are selling in USA for US$400-1200, of course depending of the brand and screen size, is to encourage those who wish to buy one before the switch. But then what will happen after the analog to digital switch occurs? Then they have no rush to dramaticly cut down their prices, since they won't need anymore to encourage people to buy one.

I really doubt that Blu-ray will gain momentum by the end of 2010, not even within USA. And if that's the case, then BD will loose its window of opportunity to gain market, for ever. If you keep thinking that "foreign BR troubles are foreign" then you aren't being objective, and only care for what is happening in USA, yet any format needs interest for global consumption to succeed, and currently BR is hardly getting any.

As long as BD isn't being consumed globally in mass quantities, movie studios will not stop producing movies on DVD, not even within USA. You have to understand this simple fact... if they're having a hard time convincing US consumers to accept Blu-ray, then imagine what is the posture of consumers in the rest of the world, where the presence and interest for BD is minimal to non-existent. Movie studios depend a lot from selling their movies globally, without that income they would hardly make any profit, specially when a lot of movies are more succesfull internationally than within USA.

To believe that movie studios will force people to consume BD (by stoping DVD production) is absurd, they aren't that dumb nor suicidal... hell, the movie studios didn't stop producing VHS movies, until they were absolutelly sure that most consumers around the world were preffering DVD.

This message has been edited since posting. Last time this message was edited on 9. August 2008 @ 01:45

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