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Blu-ray dominates disc sales post-Warner decision
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The following comments relate to this news article:
article published on 17 January, 2008
For the week ending January 13th, the first full week following Warner's decision to go Blu-ray exclusive, the Blu-ray camp had its most dominating disc sales week.
Since the beginning of 2007 Blu-ray has outsold HD DVD by an average of nearly 2:1 but the week in question saw the gap get even further. Blu-ray took a dominating 85 percent share of all HD discs sold.
HomeMediaMagazine ... [ read the full article ]
Please read the original article before posting your comments.
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Xian
Senior Member
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18. January 2008 @ 12:51 |
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Quote:
I disagree. You NEED competition to lower prices. If only one format survives, then the format producer, whoever that may be, will be able to charge whatever they want. We've all seen it before with games consoles.
You will still have competition, except it will be between the manufacturers rather than over a standard. Having a single standard is much better for the consumer. A segmented market decreases sales rather than stimulates them. There will still be competition between manufacturers of the equipment and that will drive prices down.
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stumpied
Junior Member
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18. January 2008 @ 12:55 |
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yeah, like gas.
All those companies selling the sam product helps keep the price low. . .wait a minute, is that really what happens?
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tavek
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18. January 2008 @ 12:56 |
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ARGH!, Blue Ray has nice CD covers,
I knew that would be the better decifer,
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chubbyInc
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18. January 2008 @ 13:08 |
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The Kingdom (HD-DVD) VS 3:10 to Yuma (Blu-Ray)
why even bother comparing the two.
When there are dual format release compared he see the actual difference in numbers sold.
I'll stick to my Harmon/Kardon DVD48
SD DVD's are cheaper and look great in my player.
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goodswipe
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18. January 2008 @ 13:24 |
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Originally posted by stumpied:
yeah, like gas.
All those companies selling the sam product helps keep the price low. . .wait a minute, is that really what happens?
That my friend is due to the Sauidi's, not the American gas companies.
Well this was to be expected, with Warner's decision to go Blu and the fact that HD-DVD doesn't really have to many BIG titles out right now, this was bound to happen. I sure was hoping to see LOTR's out on HD-DVD but, I doubt we will see it on Blu-ray anytime soon.
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A_Klingon
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18. January 2008 @ 13:52 |
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Originally posted by simpsim1:
I disagree. You NEED competition to lower prices. If only one format survives, then the format producer, whoever that may be, will be able to charge whatever they want. We've all seen it before with games consoles.
As far as dual format players go, why is that such a bad idea? Obviously the formats were that much different with the videocassette format wars, but with the HD disc formats, the discs are exactly the same size and the lasers aren't all that different. I mean come on! How many DVD writers are multi-format? I think you'll find all of them are.
You're joking, right? This is a "joke post", right? (Hello? Am I on 'Candid Camera'? C'mon guys, where's the camera?") :-)
Yes you need competition to lower prices. That will come from the different studios vying for your purchase dollars, and from the different retailers vying for your business. It will not come from 100% incompatable formats which are, fundamentally so different from each other it's not even funny.
Dual-format players are "OK" if you don't mind paying the hefty markup price, AND, you realize that one or other of the formats it supports will one day be a Dead Duck.
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the lasers aren't all that different.
No so. They are based on entirely different wavelengths requiring, if I'm not mistaken, entirely different laser assemblies. You wanna pay for all the extra associated mechanics that go along with that? One laser cannot read the discs of the other. As I say, I could be wrong about that, but I've never heard tell of it.
At least with DVD+R and DVD-R media, the same laser is compatible with both (as well as CD).
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stumpied
Junior Member
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18. January 2008 @ 14:03 |
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Quote:
Originally posted by stumpied:
yeah, like gas.
All those companies selling the sam product helps keep the price low. . .wait a minute, is that really what happens?
That my friend is due to the Sauidi's, not the American gas companies.
Well this was to be expected, with Warner's decision to go Blu and the fact that HD-DVD doesn't really have to many BIG titles out right now, this was bound to happen. I sure was hoping to see LOTR's out on HD-DVD but, I doubt we will see it on Blu-ray anytime soon.
Not exactly. . .Canada is the largest supplier of oil to the US. If that's the case, why is oil/gas more expensive in Canada then in the US?
Your telling me it's not these corporations keeping these prices higher then need be?
http://www.oilheatamerica.com/index.mv?screen=supply
Crude Oil Imports Top 10 Countries, March 2006
The same thing will happen with these products. Why, becuase they can do it and get away with it.
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goodswipe
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18. January 2008 @ 14:17 |
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@ stumpied
If you wish to further continue that argument, I'd be more than happy to talk to you via pm. Let's try and keep this thread on topic.
:0)
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stumpied
Junior Member
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18. January 2008 @ 14:25 |
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Originally posted by goodswipe:
@ stumpied
If you wish to further continue that argument, I'd be more than happy to talk to you via pm. Let's try and keep this thread on topic.
:0)
I did bud, that was an example.
Like I said about the competition. These companies (Blu-Ray manufactures)will keep their prices higher longer cause they will have less competition. They have an understanding that if they all keep prices relativly the same, people will still be buying their product and making more of a profit.
With the HD DVD prices, regarless of the reasons behind it, I can't imagine they were turning huge profits.
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Staff Member
4 product reviews
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18. January 2008 @ 14:46 |
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Originally posted by goodswipe:
@ stumpied
If you wish to further continue that argument, I'd be more than happy to talk to you via pm. Let's try and keep this thread on topic.
:0)
Thank you :)
Now back on topic everyone :)
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SProdigy
Senior Member
5 product reviews
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18. January 2008 @ 15:53 |
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Like I said about the competition. These companies (Blu-Ray manufactures)will keep their prices higher longer cause they will have less competition. They have an understanding that if they all keep prices relativly the same, people will still be buying their product and making more of a profit.
With the HD DVD prices, regarless of the reasons behind it, I can't imagine they were turning huge profits.
Yeah, well they figure that "HD" mediums are a "premium" and will try to squeeze 3x the amount of money out of the consumer for it rather than your standard DVD. Why bother?
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jagstilv
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18. January 2008 @ 17:23 |
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Originally posted by red2tango:
I wonder where Afterdawn's HD-DVD users are right now?cough cough lol
Still here for the time being!
Blu-ray may triumph, but it's the media corporations that are going to benefit from it rather than us. Warner's decision was purely commercial and likely had a fairly sizeable dollar value attached to it. Add to that Blu-rays apparently superior hack-proofing and DRM capabilties and you see who actually wins in the end.... Certainly not the consumer.
Maybe someone can enlighten me as to why a company choosing a format that offers protection for their IP is a bad thing? I understand the problem with DRM and music - mostly being a compatability issue. Yet with the HD formats the argument doesn't fit. So are you complaining that suddenly its harder for you to pirate movies? Have you stopped to think that maybe you're a good part of the reason why Warner decided to go Blu-ray?
And to everyone that insists that PS3 owners don't count in the format war - think again. A lot of us gamers aren't the pimply faced teens that you're thinking of. A lot of us have grown up, graduated college and have careers - add to that disposable income for things like BD movies. I know of 4 friends beside myself who own PS3's and own move than 5 (purchased not free) BD movies. Why don't we count in the format war again?
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DieMPAA
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18. January 2008 @ 17:23 |
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Actually the competition always was just plain old vanilla DVD. And if you'll look at the DVD format's evolution, prices started high but they developed price points and repackaging (Director's Cut, Unrated, Anniversary, etc.) to get the consumer to buy the same movie over and over again. (Raise your hand if you're guilty. Yes, that's my hand too.) The problem now is that the library for both of the high definition formats is nothing in comparison to the headstart of regular DVD, but on the plus side, that means alot of things to look forward to.
I think we can stop obsessing about units of sales (I'm a Blu-ray consumer), there is more to come and more diversity in pricing, and focus instead on the companies to deliver a reliable, updateable player at a price point that the average consumer feels is reasonable ($100-$150).
HD-DVD will be around as long as Toshiba and friends continue to support it. If it dies, don't blame Blu-ray and Sony for winning the format war, blame Toshiba and Microsoft for losing it.
This message has been edited since posting. Last time this message was edited on 18. January 2008 @ 17:37
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hughjars
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18. January 2008 @ 18:51 |
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Originally posted by evz:
Yet you along with others hd dvd fans say that the ps3 can't be counted.
- Where did I say that?
I'm all for counting the PS3s as Blu-ray players - it demonstrates their weakness & the pathetic attachment rates they're depending upon.
Maybe you should stick to what I have actually said instead of paraphrasing what you would like me to have said.
Originally posted by evz:
However, when you tally it up without the ps3 hd dvd has a 2:1 lead in standalone (including 360 add-on) players.
- It's perfectly fair and legitimate for the PS3 not to officially count as a Blu-ray stand-alone device.
It is a game console.
The day Toshiba make a game console with an HD DVD drive built in it is also the day that that player doesn't count as a stand-alone device either.
Unfortunately this concept seems a tad too difficult for some to grasp.
It's simple.
Not all players count as stand-alones because they can be 'primarily' something else.
Just like Toshiba/Asus/Acer/HP/Samsung & Intel HD DVD notepad/laptops don't count as stand-alone devices either.
I don't think this is an especially difficult concept to grasp
(and of course it isn't, the fanclub understands this perfectly well.
It's just that the Sony/PS3/Blu-ray fanclub can't bear to see any 'stat' where they are not in the lead)
Originally posted by evz:
Yet they sell way less discs.
Explain please.
- Explain what?
Getting a fast kick-start from building the Blu-ray drive into a huge brand-name game console obviously was going to give that format a huge leg-up in movie disc sales.
This is what has happened and it was completely expected.
Sadly for Blu-ray those sales are less than stellar (they have not been gaining ground on SD DVD movie sales for instance).
The problem Blu-ray have is being stuck in the PS3 game console niche; more PS3 sales help them some, but not very directly as so few PS3s do get used as movie players.
It ought to be nailed at the top of every one of these stories & debates that so far in the almost 2 years these formats have been out
Blu-ray (according to the BDA's own most recent numbers) has sold 6 million movie discs to
HD DVD's slightly under 3 million movie discs.
In a market where total DVD movie disc sales were 750 million + last year alone.
Some reason & perspective would be sensible.
These are all 'drop in the ocean' numbers, even if Blu-ray's drop in the ocean is slightly larger than HD DVD's - for now.
Blu-ray also have a horrific stand-alone record - and one set to get worse as people understand the full implications of the whole 'profile' debacle.
Those cut-price Sony S300 & Samsung BDP 1400 owners who bought their $260 'bargains' will be mightily pi$$ed off if the BDA's recent admission that 'profile 1.0' & 'profile 1.1' players might not be able to play 'profile 2.0' discs properly turns out to be true.
(and no, this issue isn't just about 'profile 1.0' & 'profile 1.1' players being able to access any 'extras' on the new 'profile 2.0' discs.
It's actually about whether or not the 'profile 2.0' discs will play properly & be watchable at all on their earlier 'profile 1.0' & 'profile 1.1' machines.
.......and as far as the BDA is concerned 'tough luck', "they knew what they were getting into", apparently.)
This message has been edited since posting. Last time this message was edited on 18. January 2008 @ 18:57
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Member
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18. January 2008 @ 20:28 |
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@A_Klingon.
Sure the dual format players are more expensive and yes there are substantial differences in the discs and the technologies, and yes I'll even admit that eventually, one format will probably prevail and it may well work in everyones favour, but the fact that the players exist is proof at least that there may be a market for them.
Let's for one minute imagine that Blu-Ray triumphs tomorrow. HD-DVD pull the plug and is no more. How quickly do you think it would be before the price of the technology comes down.
Another question to throw in to the argument. If one format alone is the way to go, then shouldn't there be only one games console format? That would make things easier if the shops only had to stock one type of game.
The thing that we all probably lose sight of is that this technology, as advanced as it is, is still in a fairly fledgling state, as opposed to the SD DVD standard as we know it. Surely at this early stage and with HD sales accounting for such a small minority of the market, a good healthy bit of competition could only help encourage the manufacturers to keep their games raised and deliver better standards and at better prices than would have been achieved in a monopoly situation.
I think the film "Demolition Man" satirized this sort of situation perfectly. In one scene, Sandra Bullock explains to Sylvester Stallone that in a franchise war between rival restaurant buisnesses, "the only survivor was Taco Bell. Now ALL restaurants are Taco Bell". Imagine that LOL.
@jagstilv.
The matter of DRM is not about piracy, but about the rights of the consumer to use the product. I could go into a whole new argument about consumer choice, but I would be straying dangerously off-topic. I disagree with the prospect that future uses of the DRM technology could include for example, things like a limited amount of plays per disc. If Blu-Ray or even HD-DVD ended up as the prevalent form of Media for viewing movies, what would there be to stop them doing it?
@Xian.
I still disagree and mention again the argument about games consoles. They seem to be managing OK with more than one format.
This message has been edited since posting. Last time this message was edited on 18. January 2008 @ 20:51
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jagstilv
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18. January 2008 @ 22:13 |
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Originally posted by simpsim1:
@A_Klingon.
Sure the dual format players are more expensive and yes there are substantial differences in the discs and the technologies, and yes I'll even admit that eventually, one format will probably prevail and it may well work in everyones favour, but the fact that the players exist is proof at least that there may be a market for them.
Let's for one minute imagine that Blu-Ray triumphs tomorrow. HD-DVD pull the plug and is no more. How quickly do you think it would be before the price of the technology comes down.
Another question to throw in to the argument. If one format alone is the way to go, then shouldn't there be only one games console format? That would make things easier if the shops only had to stock one type of game.
The thing that we all probably lose sight of is that this technology, as advanced as it is, is still in a fairly fledgling state, as opposed to the SD DVD standard as we know it. Surely at this early stage and with HD sales accounting for such a small minority of the market, a good healthy bit of competition could only help encourage the manufacturers to keep their games raised and deliver better standards and at better prices than would have been achieved in a monopoly situation.
I think the film "Demolition Man" satirized this sort of situation perfectly. In one scene, Sandra Bullock explains to Sylvester Stallone that in a franchise war between rival restaurant buisnesses, "the only survivor was Taco Bell. Now ALL restaurants are Taco Bell". Imagine that LOL.
@jagstilv.
The matter of DRM is not about piracy, but about the rights of the consumer to use the product. I could go into a whole new argument about consumer choice, but I would be straying dangerously off-topic. I disagree with the prospect that future uses of the DRM technology could include for example, things like a limited amount of plays per disc. If Blu-Ray or even HD-DVD ended up as the prevalent form of Media for viewing movies, what would there be to stop them doing it?
@Xian.
I still disagree and mention again the argument about games consoles. They seem to be managing OK with more than one format.
Let's think about this for a second... BD and HD-DVD both have some sort of DRM or anti-copying technology, correct? Currently DVD's come with at a minimum CSS and a variety of other copy protection options are available. So in essence nothing has changed from DVD to next-gen formats except the type of protection. Where is the problem? I'd like to see where anyone has any evidence of a limited play Blu-ray disc? After the DivX debacle I can't really see any company making the same mistake. Though I openly admit I could be wrong, but I?d like to see something more than speculation. If anything offers the consumer less than their monies worth its downloadable movies like what was recently announced from Apple.
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DC5R
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18. January 2008 @ 22:40 |
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Well my PS3 is my stand-alone player as well as a game console. How is it not considered a stand-alone in all reality? I'm also tired of these so-called attachment rate numbers that are always spewed out, utter rubbish. I myself own 93 BD discs in a matter of just 3 months. Could I have bought another BD player instead of the PS3, sure but that would be ignorant really since I enjoy playing my previous driving games from my PS2 on it as well as newer driving games for the PS3 on the same machine, so buying a so-called "true" stand alone player would limit what I could do with it.
Jan-Mar last year was also a slow period for HD-DVD sales so it was to be expected this year as well??? Are you serious? That to me sounds just absurd. If both sides were selling bad in that time frame I would/could agree, but for 1 format to still sell in large quantities over the other, it just sounds as though some are holding onto a thread. I'm not saying HD-DVD is dead as long as it has some studio backing it will continue to exist, nor will I say that those backing it should just switch sides already. I could care less what somebody chooses, I've made my choice and am quite happy with it, even with "unfinished" profiles, because guess what...I LIKE TO WATCH MOVIES, not directors and behind the scenes footage played while I am watching the movie interrupting what is the main focus of the disc to begin with. So I am very happy with what I have now at my disposal, HD movies in 1080P. Have never been a fan of all the extras and have always wished that the movie studios sold 2 formats...movie ony and then one with the extras, the movie only one of course selling for a bit less money.
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_H06_
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18. January 2008 @ 23:12 |
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im tired of all you HD-DVD Fanboys coming in here and saying some shit about how the ps3 is a piece of crap and is way to expensive. Listen the HD-DVD add on for the 360 costs $200. So if you get the Premium Consle you pay around 536.00. Now if you buy the Elite it costs around 600.00. We pay 500.00 for the best consle AND get a Free Game. Plus you microsoft slaves have to pay to play Online.
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A_Klingon
Moderator
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19. January 2008 @ 00:37 |
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@simpsim1 :
Quote:
but the fact that the [dual format] players exist is proof at least that there may be a market for them.
First of all, I want you to know that from a strictly High Definition Video viewpoint, I am completely format-neutral. Both formats have proven their ability to produce stunning realism - a quantum leap in clarity that we have never known before.
Yes, there IS a market for dual-format players (I never said there wasn't), but I suspect that that has a LOT more to do with folks having lots of money to spend and/or folks just getting FED UP with all the bulls--- and politics that the formats are currently quagmired in, more than any inherent "superiority" these dual format players have. They're not "better", they're just more expensive - something that wouldn't be necessary if we had just ONE unified format.
I don't want to overly-orate here - I have fixed feelings on the subject which you can read here (6 posts down):
http://forums.afterdawn.com/thread_view.cfm/615742
Quote:
Let's for one minute imagine that Blu-Ray triumphs tomorrow. HD-DVD pull the plug and is no more. How quickly do you think it would be before the price of the technology comes down.
Not substancially faster or slower than it's going to evolve anyway. I don't buy into the theory that a prevailant single dominant format will decrease the rate at which prices will come down just because that format is 'the only game in town'. Although the various studios have a common vested interest, they are, after all, still competitors to each other. If you only have enough money to buy one Hi-Def movie this payday, Warner Brothers doesn't want you buying it from 20th Century Fox -- and vice versa. I assure you, you will see more competition, with-or-without dual formats, that you can shake a stick at.
Similarly, the competition between different hardware manufacturers is equally fierce. Price-cutting will become commonplace no matter WHO wins the war. Just give it time. Competition between the different retail giants alone will be rampant, and I'm even talking about the same brand-name & model of player. Add to that eBay. We'll all have competition oozing out of our HDMI cables! :-)
Quote:
Surely at this early stage and with HD sales accounting for such a small minority of the market, a good healthy bit of competition could only help encourage the manufacturers to keep their games raised and deliver better standards and at better prices than would have been achieved in a monopoly situation.
Well, right now the only thing I can really see happening of any lasting consequence of having two incompatible formats, is that it is hurting both the manufacturers/content-providers, AND consumers alike. No one is winning here. It is causing mass-confusion, headaches, unnecessary complexity - and is only serving to SLOW DOWN the wholesale adoption of Hi-Def in general.
The industry is helplessly greedy, simpsim1. Competition will fix that little snafu I can assure you, but right now it is a lose-lose situation for both they, and us. Politics is reigning here, not technology - we already have the technology.
I won't be buying into Hi-Def until VHS firmly pins Betamax down to the mat for the Count Of Ten!!! (Whichever 'VHS' turns out to be.)
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Senior Member
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19. January 2008 @ 01:50 |
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Originally posted by hughjars:
It ought to be nailed at the top of every one of these stories & debates that so far in the almost 2 years these formats have been out
Blu-ray (according to the BDA's own most recent numbers) has sold 6 million movie discs to
HD DVD's slightly under 3 million movie discs.
In a market where total DVD movie disc sales were 750 million + last year alone.
Some reason & perspective would be sensible.
These are all 'drop in the ocean' numbers, even if Blu-ray's drop in the ocean is slightly larger than HD DVD's - for now.
why do you constantly compare overall Disc sales numbers of blu-ray which has an install base not too long ago topping over 3 million to DVD which has in the US a LENGTHY install base of roughly 85+ MILLION? people have owned DVD players for YEARS as opposed to Blu-ray so its not like 85 MILLION owners bought their players just within this year like Blu-ray. wtf kind of gap or lopsided conclusion would anyone expect with those numbers? im curious what kind of POSITIVE argument you could make given the same scenario for DVD and HD-DVD sales numbers. absolutely NOTHING, but hey you could always argue attachment rates because that has certainly been a crucial component in this battle, right? nope.
as you said Some reason & perspective would be sensible., so why don't you take your own advice and do what i did for Pirates 3 when it released and find some kind of estimate to the PERCENTAGE of owners that are buying movies. you can't simply compare total sales numbers to sales numbers when the install bases are not one in the same. when i plugged the numbers in for pirates3 in its initial week, DVD stood at roughly 9% while Blu-ray stood at roughly 6%. not as HUGE as a GAP as you are making it out. Blu-ray really didn't get kicked off till the release of the ps3 so your comment about the formats being around for 2 years is a bit tainted, well atleast on the Blu side.
one could argue the MASSIVE LIBRARY OF MOVIES ON DVD compared to the LIBRARY for Blu-ray as a possible deciding factor for the sales gap or percentage gap. also there is the argument that the MAJORITY of movies first released on Blu-ray were old movies that most already owned on DVD or they were movies people never bought on DVD (so naturally they wouldn't buy them then). price as well but hey what do i know? i "ramble" too much
your arguments are, have, and apparently will always be weak. before you argued "attachment rates" and naturally you continue to make such ridiculous comments. OBVIOUSLY your "attachment rate" argument is null as all Blu-ray exclusive studios have remained loyal DISNEY, LIONSGATE to name a few ;) (im sure those studios ring a bell in your mind), Warner ultimately went Blu bringing along other studios, so you know what, keep arguing it. that only makes sense.
you gloated about some CES news that would ruffle the battle in favor of HD-DVD, but naturally you were wrong about that. there seems to be a fitting tune for your logic and that needs no other explanation. hey don't forget those "cheap" chinese players coming to town. when? YES im still waiting for your reply to this...HOWEVER i don't expect anything as you tend to ignore my comments or simply can't make any formidable argument
This message has been edited since posting. Last time this message was edited on 19. January 2008 @ 02:10
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OFI
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19. January 2008 @ 04:30 |
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Lol at the people refusing to count the PS3 as BluRay player. Last time I checked it plays BluRay disks and is one of the best value for money players available. Not to mention it is one of the only players with the ability to take online firmware updates.
Granted it plays games but Sony actually marketed it as an Entertainment Console rather than a Games Console, something that can do everything.
It's like saying most modern phones don't count in the 'phone war' as they have some pretty good cameras on them.
Manipulating statistics and sales figures like that to make your arguement just makes you look silly.
I don't own either player, but it's not hard to see that HD-DVD has got its work cut out if it wants to make it into 2009. Personally I think the disks are currently too overpriced to compete with DVDs although once one format gets a significant lead in the market i'd expect the prices to drop inline with DVDs. They better...
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Amir89
Senior Member
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19. January 2008 @ 08:25 |
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Oh for god's sake how long do they need to drag out the death of HD-DVD for...?
It's like shooting man in the foot, hacking one of his arms off, pummeling him with a baseball bat and then continuing to kick his head about as he crawls along the floor..
Just die already, let HD-DVD go out with some dignity and give the consumers a break.
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hughjars
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19. January 2008 @ 10:46 |
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LMAO
Tough luck Blu-ray fanboys, HD DVD isn't going away anywhere.
The 2nd & 3rd largest Hollywood srtudios are staying with HD DVD despite all your day-dreams that any second now they're about to walk
(whatever happened to all those desperately repeated hoary old tales of escape clauses & being out of contract, huh?)
It's quite laughable really, HD DVD holds around 38 - 40% of the market and yet the PS3/Blu-ray chorus all want it to be dead and go away.
Which is quite interesting seeing as neither Blu-ray nor PS3 have even reached anything like close to the 38 - 40% market share level (compared to their supposed main competitors in the overall movie disc market and the game console market).
They're obviously not too good at this 'being consistent' business, eh?
(Hade, your rambling tirades are amusing to a point but so full of holes & the usual fanboy exaggeration & blindness it's not funny anymore.)
This message has been edited since posting. Last time this message was edited on 19. January 2008 @ 10:51
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juankerr
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19. January 2008 @ 11:07 |
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Finally found the graphics and tables that go with the article:
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Amir89
Senior Member
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19. January 2008 @ 13:12 |
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hughjars, it looks like juankerr there just completely ruined your arguement.
I'm a fanboy? Riiight.. so why are you desperately patrolling the AD forums attacking anyone that supports Blu-Ray in the slightest?
Mate it's time to come down off the bandwagon and accept that Blu-Ray has 70% of the home video market and is going to become the dominant format.
HD is done for.. especially since Paramount said they will reserve the right to switch their backing for HD at any time. Their just waiting to see how much more profit BD will make, and how more many sales they squeeze out of HD-DVD and then jumping on the bandwagon as soon as figures look good. There's even rumours MS could possibly incorporate Blu-Ray into the 360 in the future...
Irregardless of whether the public is aware or even cares, BD has technically won, it'll just take some time before you start seeing more and more Blu-Ray titles and players flooding the market.
Sure it takes time for newer formats to pick up and prices to fall, but Blu-Ray won't require the 3-4 years DVD's needed to become a recognised format.
Everyone has a PC and DVD Player these days.
Most of the general public is much more aware of optical technology than people were in the 1990's, and thanks to strong campaigning from Sony (PS3), movie studios and in general, word of mouth. I'd say give it a few more months and you'll see Blu-Ray start to take a dominant stance.
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